Greenpeace - "Land"

McCann Worldgroup India New Delhi, Inde

Awards

4930

Cette création fait partie de la Collection Act Responsible

Marque: Greenpeace
Pays: Inde

Annonceur: Greenpeace

Titre	Land
Agence	McCann Worldgroup India
Campagne	Yin Yang
Annonceur	Greenpeace
Marque	Greenpeace
Date de première diffusion/publication	2015 / 4
Secteur d'activité	Environnement & Ecologie
Slogan	Bring back the balance
Philosophie	Greenpeace is one of the largest and most active organizations in the area of environmental protection. The organization runs various initiatives across the globe in the area of environmental protection, conservation and sustainability with the help of volunteers. The mission of the campaign was to create awareness about the state of affairs the world is in, in terms of environment. It's a well-known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return. The objective was to create a campaign that makes people stop and at least ponder about the state of affairs. The central idea of our campaign simply puts things in perspective. It portrays how we as mankind have created an ‘imbalance’ in our environment by our sheer greed and indulgence. We chose to use symbols of 'yin' and 'yang' to portray how off balance we really are today!
Problème	It's a well-known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return.
Résultat	The campaign did not have a specific outcome to target. We could only hope that it did make some people ponder and adapt a more environmental friendly mind set.
Type de média	Poster
Responsable de la création	Prasoon Joshi
National creative director	Prateek Bhardwaj
Directeur de la création	Ravinder Siwach
Directeur de création	Denzil Machado
Directeur de création	Dalip Singh
Directeur artistique	Dalip Singh
Concepteur / rédacteur	Dalip Singh
Concepteur / rédacteur	Seby John
Illustrateur	Sanjay Singh
Photographe	Amit Dey
Retouche	Milind Aglave
Junior visualiser	Tanvi jaiswal