| Titre | eBay Give-A-Toy-Store |
| Agence | Venables Bell + Partners |
| Campagne | eBay Give-A-Toy-Store |
| Annonceur | eBay |
| Marque | eBay |
| Date de première diffusion/publication | 2011 / 11 |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Synopsis | eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website. |
| Type de média | Bornes interactives |
| Marché | Etats-Unis |
| Directeur artistique | Brad Kayal |
| Concepteur / rédacteur | Kelly Diaz |
| Directeur de création | Lee Einhorn |
| Directeur de la création | Will McGinness |
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