| Titre | Maureen |
| Agence | JayGrey Sydney |
| Campagne | Seriously Hard Liquor |
| Annonceur | Pure Beverages |
| Marque | Alibi Bourbon |
| Date de première diffusion/publication | 2012 / 6 |
| Secteur d'activité | Spiritueux |
| Slogan | Seriously hard liquor |
| Synopsis | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done.A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
| Type de média | Radio |
| Marché | Australie |
| Directeur de création | Jay Furby |
| Directeur artistique | Jay Furby |
| Directeur artistique | Dave Heytman |
| Directeur artistique | Tommy Cehak |
| Concepteur / rédacteur | Jay Furby |
| Concepteur / rédacteur | Gavin Chimes |
| Typographe | Dave Heytman |
| Typographe | Tommy Cehak |
| Chef de groupe | Will Frew |
| Photographe | Sean Izzard |
| Retouche | Steve York, Cream |
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