| Titre | Farmer’s Lad |
| Agence | J. Walter Thompson London |
| Campagne | New Premium British Farmers Loaf |
| Annonceur | Premier Foods |
| Marque | Hovis |
| Date de première diffusion/publication | 2012 / 5 |
| Secteur d'activité | Biscuits, pain, biscottes |
| Synopsis | The TV creative depicts a heart-warming relationship between a farming father and son, highlighting the hard work that goes into a farmer’s daily routine, as the young boy overcomes the daily challenges his father faces. The ‘Farmer’s Lad’ earns his father’s respect through determination to make him proud, enforcing the hard work and endeavour that goes into every Hovis 100% British Farmers Loaf. |
| Type de média | Télévision |
| Responsable de la publicité (annonceur) | Sarah Brown |
| Responsable de la publicité (annonceur) | Matt Hunt |
| Réalisateur | Seb Edwards |
| Maison de production | Academy Film Productions |
| Planneur | Tamsin Northridge |
| Equipe créative | Danny Brooke-Taylor |
| Equipe créative | Danny Hunt |
| Equipe créative | Gavin Torrance |
| Directeur de la création | Danny Brooke-Taylor |
| Media Planner | Susan Kingston |
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