| Titre | Draw Ketchup 2 |
| Agence | Rethink Communications Inc. |
| Campagne | Draw Ketchup |
| Annonceur | H.J. Heinz |
| Marque | Heinz |
| Mise en ligne | Novembre 2022 |
| Secteur d'activité | Mayonnaise, ketchup, moutarde |
| Synopsis | For most people, Heinz is synonymous with ketchup. When they think of ketchup, they think of Heinz. But the brand was in danger of becoming seen as old and nostalgic in addition to facing competition from new category entrants. As the world took for granted that Heinz was the definitive ketchup, we sought to use the iconic status of Heinz to re-ignite an emotional connection with the brand and bolster consumer loyalty. |
| Type de média | Presse & publications |
| Responsable de la création | Aaron Starkman |
| Directeur de la création | Mike Dubrick |
| Directeur de création associé | Zachary Bautista |
| Directeur artistique | Zachary Bautista |
| Directeur de création associé | Geoff Baillie |
| Concepteur / rédacteur | Geoff Baillie |
| Designer | Jaclyn McConnell |
| Responsable de la stratégie | Sean McDonald |
| Directeur des Stratégies | Julian Morgan |
| Producteur, maison de production | Alex Butt |
| Coordinateur de production | Spencer J. Houghton |
| Producteur print | Narine Artinian |
| Maison de production | R+D Productions |
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