KFC - "KFC Suppertime Stories"

Ogilvy South Africa

Ogilvy South Africa Bryanston, Afrique du Sud

Awards

19253

Marque: KFC
Pays: Afrique du Sud

Annonceur: KFC

Titre	KFC Suppertime Stories
Agence	Ogilvy South Africa
Campagne	KFC Suppertime Stories
Annonceur	KFC
Marque	KFC
Date de première diffusion/publication	2017 / 6
Secteur d'activité	Chaînes de fast-food & de restaurants
Synopsis	I must tell you how important reading and the telling of tales is for the younger folk. For children, a love of stories may lead to better-developed reading skills from an early age which will also assist in their academic careers, impart a love of learning and lead to higher grades in every subject. In addition, reading has been found to promote greater maturity, increased discipline and spark curiosity in the world, as well as to an interest in problem-solving and creativity. This tradition of storytelling is being celebrated in KFC’s limited edition campaign, “KFC Suppertime Stories”. The idea is based on a simple concept: “Mealtimes are often disrupted by technology. What if we used technology to bring families together?” The iconic KFC bucket has been given a makeover, with a specially illustrated and laser-cut sleeve which slips over the bucket and may then be removed once you’re at home. Customers are invited to download a special Suppertime Stories smartphone app. Type in a code that is printed on the sleeve, and place the inverted bucket sleeve over the phone, with the torch/flash light facing upwards. Then switch off the lights and let the magic unfold. The smartphone’s light, sound and vibration features are used to enhance the narrated story; the light shines through the laser-cut stencils, projecting shapes onto the ceiling and walls. The stories are based on traditional African folk tales: “Why Hippo Doesn’t Eat Fish”, “Why Mosquito Buzzes in People’s Ears” and “Why Thunder and Lightning Live in the Sky”. These are all stories with strong moral messages and themes such as collaboration, humility, temper management and dispute resolution.
Type de média	Packaging Design
Longueur	120 seconds
Responsable de la création	Peter Case
Directeur de la création	Mariana O’Kelly
Directeur de la création	Matthew Barnes
Directeur de création	Candice Hellens
Directeur de création	Robyn Bergmann
Directeur de création	Gregory King
Directeur de création	Anneke Jacobs
Concepteur / rédacteur	Candice Hellens
Designer	Robyn Bergmann
Designer	Marike Hechter
Designer	Gregory King
Designer	Anneke Jacobs
Illustrateur	Anneke Jacobs
Directeur artistique	Moira-Gene Sephton Gous
Directeur de clientèle	Lungi Ngobese
Direction commerciale/Conseil client	Karen Carr
Producteur, agence	Juliet Curtis
Producteur, agence	Alison Ross
Producteur, agence	Tercia Makhubela
Responsable de budget agence	Daniella Block
Backend Developer	Chris Marais
Backend Developer	Melikhaya Phangwa
Frontend Developer	Nicole Jaftha
Quality Assurance Manager	Mark Adams
Head of Development	Graham Talbot
Chef de projet	Stephanie Powell
Digital Design	Marina LeRoux
Acheteur d'art	Emma Hurley
Acheteur d'art	Jane Paoli
Directeur de la production	Colleen Idle
Directeur de la production	Johan Dipenaar
Réalisateur	Ross Garrett
Producteur	Lyndsay-Jane Barnard
Maison de production	Darling Films
Monteur	Evy Katz
Monteur	Angela Whitehouse
Post production	Blade
Grade	Pudding Colour Services
Sound Engineer	Louis Enslin
Sound Engineer	Theo Potgieter
Maison de production	Produce Sound
Illustrateur	Jean de Wet
Cinématographie	Michael Knight
Laser Impressions	Gaetano Murolo
Chief Marketing Officer (CMO)	Mike Middleton
Marketing Director	Thabisa Mkhwanazi
Marketing Manager	Hloni Mohope
Brand Manager	Lynette Ngwata
Digital Marketing Manager	Benjamin Schoderer