| Titre | Kim Jong-Un |
| Agence | WMcCann |
| Campagne | Unwanted Gifts |
| Annonceur | The Salvation Army |
| Marque | The Salvation Army |
| Date de première diffusion/publication | 2018 / 4 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Philosophie | A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others. Print ads feature a Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.” The online film/TV commercial takes a much different narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army. |
| Type de média | Affichage |
| CCO | Hugo Rodrigues |
| CCO | André Marques |
| Creative Director | Eiji Kozaka |
| Creative Director | Marcelo Conde |
| Creative | Eduardo Ferraz |
| Creative | Gustavo Giorelli |
| Account | Ana Helena Coutinho |
| Account | Vivian Cecchi |
| Account | Vitória Carvalho |
| Account | Andressa Moro |
| Projects | Jaqueline Travaglin |
| Projects | Denise Kotsubo |
| Projects | Priscila Andrade |
| Production | Julia Seligmann |
| Production | Viviane Guedes |
| Production company | Cine Cinematografica |
| Director | La Sangre |
| Director of Photography | Daniel Belinky |
| Executive production | Raul Doria |
| Executive production | Federico Calabia |
| Monteur | Lucas Camara |
| Responsable de budget agence | Victoria Scaff |
| Responsable de budget agence | Leticia Baptista |
| Post Production | Cine X |
| Illustrator | Estúdio Ícone |
| Illustrateur | Eduardo Ferraz |
| Illustrateur | André Dedos |
| Illustrateur | Nervo Coletivo |
| Soundtrack | Cabaret |
| Musical Production | Ângelo Colasanti |
| Sonoplasty | Ângelo Colasanti |
| Bandmaster | Ângelo Colasanti |
| Mixing | Gab Scatolin |
| Account manager | Ingrid Lopes |
| Coordination | Verusca Garcia |
| Coordination | Nicole Bonnet |
| Client approval | Adalberto Malva |
| Client approval | Tiago Mendes |
| Client approval | Karen Suto |
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