Titre | Teenager |
Agence | LG2 |
Campagne | It Has To Stop |
Annonceur | Société de l'assurance automobile du Québec (SAAQ) |
Marque | SAAQ |
Date de première diffusion/publication | 2020 / 1 |
Secteur d'activité | Assurances, mutuelles |
Philosophie | The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. |
Type de média | Presse & publications |
Longueur | |
Creative Vice President | Luc DuSault |
Directeur artistique | Vincent Bernard |
Directeur artistique | Jean Lafreniére |
Concepteur / rédacteur | Andrée-Anne Hallé |
Directeur de clientèle | Alexandra Laverdière |
Responsable de budget agence | Camille Savard |
Agence Média | Touché! phd |
Réalisateur | Olivier Staub |
Directeur de la photo | Olivier Staub |
Maison de production | Great Guns USA |
Producteur | Frederick Quintal |
Son | Sylvain Roux |
Son | Boulevard |
Photography / Retoucher | Visual Box |
Animation | Jean Marc Laurin |
Visual Packaging | Shed |
Animation | Shed |