SAAQ - "Baby"

LG2

LG2 Montréal, Canada

3316

Titre	Baby
Agence	LG2
Campagne	It Has To Stop
Annonceur	Société de l'assurance automobile du Québec (SAAQ)
Marque	SAAQ
Date de première diffusion/publication	2020 / 1
Secteur d'activité	Assurances, mutuelles
Philosophie	The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping.
Type de média	Presse & publications
Longueur	67 seconds
Creative Vice President	Luc DuSault
Directeur artistique	Vincent Bernard
Directeur artistique	Jean Lafreniére
Concepteur / rédacteur	Andrée-Anne Hallé
Directeur de clientèle	Alexandra Laverdière
Responsable de budget agence	Camille Savard
Agence Média	Touché! phd
Réalisateur	Olivier Staub
Directeur de la photo	Olivier Staub
Maison de production	Great Guns USA
Producteur	Frederick Quintal
Son	Sylvain Roux
Son	Boulevard
Photography / Retoucher	Visual Box
Animation	Jean Marc Laurin
Visual Packaging	Shed
Animation	Shed