| Titre | Imitación |
| Agence | LatinWorks |
| Campagne | #PonleAcento |
| Annonceur | Major League Baseball Properties, Inc. |
| Marque | Major League Baseball |
| Date de première diffusion/publication | 2017 / 9 |
| Secteur d'activité | Equipes sportives, Evènements sportifs |
| Synopsis | “Imitación” combines game footage with original vignettes of kids mirroring the antics of their heroes on the field. “Imitación” is the latest spot in MLB’s acclaimed #PonleAcento (Put An Accent On It) campaign, which drove Hispanic players to embrace their heritage by adding accents to their names on their jerseys. “#PonleAcento has changed the way I view the sport,” says Ray. “It means a lot of different things for different people, and that's kind of what makes it great. It's still ‘America's Pastime,’ but the definition of ‘American’ has changed as the sport has evolved. For the better.” |
| Type de média | Etude de cas |
| Longueur | |
| Directeur de la création | Gabriel Garcia |
| Directeur de création | Alberto Calva |
| Directeur de création | Morris Davila |
| Producteur | Chuy Hernández |
| Directeur Général | Leo Olper |
| Responsable de budget agence | David Woolverton |
| Director Brand Strategy & Advertising | Felicia Principe |
| Brand Manager | Matthew Slamon |
| Brand Manager | Joe Calafiore |
| Maison de production | Bobblehead |
| Réalisateur | Ricardo de Montreuil |
| Editorial | Union Editorial Austin |
| Producteur exécutif | Rob McCool |
| Monteur | Kevin Ray |
| Assistant Monteur | Skylar Moran |
| Mix | Milos Zivkovic |
| Colorisation | Moody (Mutalib) Glasgow |
| Online Artist | Moody (Mutalib) Glasgow |