SuperPharm - "The World's first Vlogger Academy"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israël

11160

Marque: SuperPharm
Pays: Israël

Annonceur: SuperPharm

Titre	The World's first Vlogger Academy
Agence	BBR Saatchi & Saatchi
Campagne	Super-Pharm presents: The World's first Vlogger Academy
Annonceur	SuperPharm
Marque	SuperPharm
Mise en ligne	Novembre 2016
Secteur d'activité	Santé et produits pharmaceutiques
Synopsis	In the eyes of most youngsters today, beauty vloggers are the new and ultimate authority on what cosmetic products to buy.They're people with the power to make or break your brand. But what do you do in a country with only one beauty vloggerand millions of Israeli women craving locally relevant content? How do you claim ownership of the digital space? Our Solution:In the first ever partnership with Google and Youtube, Super-Pharm Israel's largest beauty retailer, launched the world's first "Vlogger Academy".An academy that would teach and nurture Israel's first generation of beauty vloggers. Using an online recruitment campaign we selected 20 beauters and over a 1 month period we taught them e-v-e-r-y-t-h-i-n-g:Styling, journalism, video editing, application techniques, self-presentation, social media skills, YouTube analytics, follower outreach and even brand collaboration. The results were astounding as Super-Pharm reaffirmed its status as leader of Israel's beauty retail industry and created 20 new social media stars dedicated to feeding the appetite of young Israeli women for relevant beauty content. All in all we reached 89% of all Israeli beauty content viewers and the format was so successful it is now being rolled to other countries and other business verticals as well.
Type de média	Etude de cas
Longueur	119 seconds
PDG	Yossi Lubaton
Directeur de création	Idan Levy
Directeur de création	Maayan Dar
Concepteur / rédacteur	Liron Cohen
Directeur artistique	Carmel Gilan
Directeur de création	Maayan Dar
Production	Dorit Gvili
Producteur, maison de production	Maya Palmon
UX	Gal Mamalya
Directeur de clientèle	Idit Zukerman
Directeur de clientèle	Ben Muskal
Chef de groupe	Noa Sharf
Chef de groupe	Tal Glantz
Chef de groupe	Shiran Rachamim
Stratégie	Shai Nissenboim
Planning Supervisor	Roni Arison
Planneur	Moran Nurok
Creative Coordinator	Eva Hasson
Maison de production	Adoni
Réalisateur	Oren Meyuchas