| Titre | Colgate Water Savers |
| Agence | Red Fuse Communications |
| Campagne | Colgate "Water Savers" |
| Annonceur | Colgate-Palmolive Company |
| Marque | Colgate |
| Date de première diffusion/publication | 2016 / 3 |
| Secteur d'activité | Dentifrice |
| Slogan | The water you waste it the water they need. |
| Synopsis | Brazil is facing its greatest water crisis in almost a century. With 41% of all treated water in Brazil wasted, Colgate realized they need people to take an active role in saving water in order to create real change in water usage. Water conservation is a cause that is very near to Colgate’s heart – almost all of their products, from tooth-brushing to bathing require water. In 2016, Colgate took a more direct approach to evolve the communication to make it more personal for consumers. Through the Water Savers, our goal was to bring consumers face to face with the water scarcity issue and encourage them to share the obligation to preserve water. A simple and impactful media activation helped Colgate raise awareness about water conservation among Marriott customers for a whole month starting with World Water Day (March 22) and it prompted word of mouth to reach millions more. |
| Type de média | Affichage |
| Longueur | |
| Directeur Général | Ranjana Choudhry |
| Directeur de la création | Gloria de la Guardia |
| Directeur de création | Gerard Garolera |
| Concepteur / rédacteur | Gerard Garolera |
| Directeur artistique | Rodrigo Guaxupé |
| Production House | 2 Irmaos Filmes |
| Directeur de clientèle | Fernanda Giacomelli |
| Sound Studio | Ramiro Garcia |
| Photographe | Mauricio Candela |
| Chef de groupe | Malia Cone |
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