| Titre | Bertucci’s Brand Relaunch Campaign |
| Agence | Publicis Sapient |
| Campagne | Bertucci’s Brand Relaunch Campaign |
| Annonceur | Bertucci’s |
| Marque | Bertucci’s |
| Date de première diffusion/publication | 2012 / 4 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | Sapient is responsible for the re-launch of the Bertucci’s brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci’s core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work. |
| Type de média | Digital |
| Longueur | |
| Plus d'info | www.bertuccis.com/welcome |
| Directeur de création | Alan Pafenbach |
| Sr Art Director | Carlos Noel Perez |
| Sr Art Director | Micah Whitson |
| Sr Art Director | Matt McGowan |
| Directeur de création associé | Pete Louison |
| Concepteur / rédacteur | Adam Cote |
| Directeur artistique | Michelle Melino |
| Designer | Kirsten Mohr |