| Titre | J-DAR |
| Agence |
DDB Canada
|
| Campagne |
J-DAR
|
| Annonceur |
Toronto Jewish Film Festival
|
| Marque |
Toronto Jewish Film Festival
|
| Date de première diffusion/publication |
2013 / 4
|
| Secteur d'activité | Autres
|
| Philosophie | Canada/Tribal Toronto created a fun online tool called J-DAR that calculates how "Jewish" your favourite Hollywood movies are. When the J-DAR score of your searched movie appears and you learn how "Jewish" it is, the site recommends Toronto Jewish Film Festival movies based on your search, with a direct link to purchase festival tickets. |
| Problème | The Toronto Jewish Film Festival (TJFF) needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs - a belief that couldn't be further from the truth. We set out to correct this perception by proving to people that while they may not know it, they¹re already fans of movies that feature Jewish contribution. |
| Type de média |
Sites Internet
|
| Plus d'info | http://j-dar.ca |
| Directeur de la création |
Denise Rossetto
|
| Directeur de la création |
Todd Mackie
|
| Creative Director & Writer |
David Horovitch
|
| Creative Director & Writer |
David Ross
|
| Creative Director & Art Director |
Paul Wallace
|
| Art Director & Designer |
Jake Bundock
|
| Designer |
Devon Williamson
|
| Developer |
Gar Liu
|
| Developer |
Brendyn Zachary
|
| Director of Technology |
Joe Dee
|
| Architecture de l'Information |
Dale McRae
|
| Architecture de l'Information |
Daniel Wiseman
|
| Digital Production Manager |
Chris Webden
|
| Digital Production Manager |
Cathy Kim
|
| Account Team - SVP & Managing Director |
Melanie Johnston
|
| Account Team - Sr. Account Executive |
Leigh Farlow
|
| Strategy |
Parker Mason
|
| Strategy |
Sandra Moretti
|
| Online Analyst |
Kevin McHugh
|
| Audio House |
Keen Music
|
| Agency |
Tribal Toronto
|
