| Titre | Game Chaingers |
| Agence | BETC Paris |
| Campagne | Game Chaingers |
| Annonceur | UNICEF |
| Marque | UNICEF |
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny. |
| Type de média | Sites Internet |
| Responsable de la publicité (annonceur) | Ann Avril |
| Responsable de la publicité (annonceur) | Christine Chevalier |
| Responsable de la publicité (annonceur) | Hubert Chaminade |
| Responsable de budget agence | Catherine EMPRIN |
| Responsable de budget agence | Quentin Derviso |
| Directeur de la création | Stéphane Xiberras |
| Equipe créative | David Campèse |
| Equipe créative | Tiampa Bamrounsavath |
| Directeur artistique | Pierre Jungers |
| Maison de production | Make Me Pulse |
| Responsable de la production | Bao Tu-Ngoc |
| Creative Tech | Boris Le-Berre |
| Directeur de création musicale | Christophe Caurret |
Plus de réalisations
VOIR TOUSSilver Pride (board)
- MARQUE:
- misterb&b
- AGENCE:
- BETC Paris
A World Without Limits
- MARQUE:
- LADAPT
- AGENCE:
- BETC Paris
A World Without Limits (French)
- MARQUE:
- LADAPT
- AGENCE:
- BETC Paris
Silver Pride
- MARQUE:
- misterb&b
- AGENCE:
- BETC Paris
Bouteilles Buuuuud
- MARQUE:
- Bud France
- AGENCE:
- BETC Paris
Packs Buuuuud
- MARQUE:
- Bud France
- AGENCE:
- BETC Paris
Buuuuud
- MARQUE:
- Bud France
- AGENCE:
- BETC Paris
Go Out. Breathe In
- MARQUE:
- Aigle
- AGENCE:
- BETC Paris
Le Souffle 4
- MARQUE:
- Aigle
- AGENCE:
- BETC Paris