| Titre | Rhino-Horn Toenails |
| Agence | Ogilvy & Mather (Vietnam) Ltd. |
| Campagne | Rhino |
| Annonceur | WWF |
| Marque | WWF Greater Mekong |
| Date de première diffusion/publication | 2013 / 3 |
| Secteur d'activité | Questions environnementales |
| Slogan | Rhino horn is made of exactly the same stuff as human toenails, still want some? |
| Synopsis | Demand for rhino horn in Vietnam contributes to poaching and rhino deaths in South Africa. This campaign aims to change attitudes by likening consumption of rhino horn to eating people's fingernails. Ads appeared on Facebook, in print, TV and outdoor with donated free media space, as well as being disseminated through the internal communication networks of corporations, NGOs and universities. Result:2.2m people reached on Facebook, over 43,000 likes on the first image released and the number of fans on the WWF Vietnam Facebook page increased from 1,000 to almost 17,000. |
| Type de média | Presse & publications |
| Directeur de la création | Todd McCracken |
| Directeur artistique | Richard Copping |
| Directeur artistique | Huy Anh Le |
| Concepteur / rédacteur | Juggi Ramakrishnan |
| Concepteur / rédacteur | Martin Sutcliffe |
| Photographe | Phongkraphan Dusit |
| Producteur | Intrarach Chamlong |
| Retouche | Kanakasai Chatchawarn |
| Retouche | Huy Anh Le |
| Chef de groupe | Mai Trang Cu |
| Directeur de clientèle | Huyen Trang Tran |
| Group Account Director | Sani Ahmed |
Plus de réalisations
VOIR TOUSRhino-Horn
- MARQUE:
- WWF Greater Mekong
- AGENCE:
- Ogilvy & Mather (Vietnam) Ltd.