PETA - "Tyke2014"

Grabarz & Partner

Grabarz & Partner Hamburg, Allemagne

13683

Cette création fait partie de la Collection Act Responsible

Marque: PETA
Pays: Allemagne

Annonceur: People for the Ethical Treatment of Animals PETA

Titre	Tyke2014
Agence	Grabarz & Partner
Campagne	Tyke2014
Annonceur	People for the Ethical Treatment of Animals PETA
Marque	PETA
Date de première diffusion/publication	2013 / 8
Secteur d'activité	Droits des animaux, adoption
Synopsis	On 20 August 2013, PETA launched one of its largest ever undertakings: an online petition to achieve a ban on wild animals in circuses. Developed and realised by Hamburg agency Grabarz & Partner, a documentary film entitled Tyke2014 focuses the spotlight on the systemic cruelty to animals in circuses. At the same time, a broad campaign will draw attention to one of the largest petitions that has ever existed for the protection of animals.PETA intends to reach an ambitious goal by 2014: 500,000 names are required in the online petition to demonstrate the clear will of the people to the federal government.‘There has been no improvement in the situation for wild animals in circuses over the past 20 years,’ says Harald Ullmann, vice chairman of PETA Germany. ‘We are appealing to everyone who cares about animals to sign the online petition and work with PETA to achieve a ban on wild animals.’At the heart of the campaign is Tyke2014, a 15-minute documentary. A wide range of advertising is being used to promote the landing page, where people can watch the film and add their name to the petition (www.tyke2014.com). These measures include cinema trailers, pre-roll commercials, cinema posters, banners and flying banners, stencils and taxi advertising. Similarly, at a later point in time, it will be possible to buy T-shirts and jute bags featuring designs based on the campaign.
Philosophie	On 20 August 2013, PETA launched one of its largest ever undertakings: an online petition to achieve a ban on wild animals in circuses. Developed and realised by Hamburg agency Grabarz & Partner, a documentary film entitled Tyke2014 focuses the spotlight on the systemic cruelty to animals in circuses. At the same time, a broad campaign will draw attention to one of the largest petitions that has ever existed for the protection of animals.PETA intends to reach an ambitious goal by 2014: 500,000 names are required in the online petition to demonstrate the clear will of the people to the federal government.‘There has been no improvement in the situation for wild animals in circuses over the past 20 years,’ says Harald Ullmann, vice chairman of PETA Germany. ‘We are appealing to everyone who cares about animals to sign the online petition and work with PETA to achieve a ban on wild animals.’At the heart of the campaign is Tyke2014, a 15-minute documentary. A wide range of advertising is being used to promote the landing page, where people can watch the film and add their name to the petition (www.tyke2014.com). These measures include cinema trailers, pre-roll commercials, cinema posters, banners and flying banners, stencils and taxi advertising. Similarly, at a later point in time, it will be possible to buy T-shirts and jute bags featuring designs based on the campaign.
Type de média	Film Web
Longueur	31 seconds
Marché	Angola
Plus d'info	www.tyke2014.com
Responsable de la publicité (annonceur)	Florian Radke
Responsable de la publicité (annonceur)	Jobst Eggert
Responsable de la publicité (annonceur)	Hendrik Thiele
Responsable de la publicité (annonceur)	Christian Coslar
Responsable de la publicité (annonceur)	Silke Berenthal
Responsable de la publicité (annonceur)	Peter Höffken
Responsable de la création	Ralf Heuel
Directeur de création groupe	Timm Weber
Concepteur / rédacteur	Thomas Dempewolf
Directeur de création	Thomas Dempewolf
Responsable client	Jan Isterling
Responsable client	Gilles Scheuren
Responsable client	Jasmin Schwarzinger
Directeur de la photo	Andreas Brunsch
Directeur artistique	Ciro Andreas Buono
Directeur artistique	Julijus Rebic
Directeur artistique	Barbara Dirscherl
Concepteur / rédacteur	Jacob Sauerwald
Monteur	Anke Wiesenthal
Concepteur	Niklas Rieger
Concepteur	Julia Koop
Illustration	Marcus Langer
Illustration	Jutta Fricke Illustrators
Head of Digital	Andreas Brunsch
Sociéte de création sonore	Supereme Music
Son	Studio Funk
Maison de production	Greensky