Titre | MENstruation |
Agence | BBDO New York |
Campagne | MENstruation |
Annonceur | Thinx |
Marque | Thinx |
Mise en ligne | Octobre 2019 |
Secteur d'activité | Hygiène féminine |
Synopsis | For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV. |
Type de média | Film Web |
Longueur | |
VP Creative Director | Bianca Guimaraes |
VP Creative Director | Peter Alsante |
ACD | Jenn Tranbarger |
ACD | Jessica Rello |
Worldwide Chief Creative Officer | David Lubars |
Regional Chief Creative Officer | Greg Hahn |
Producteur exécutif | Angela Narloch |
Producteur exécutif | Anthony Curti |
Producteur | Corie Rosenblatt |
Director of Content | Yamaris Leon |
Producteur musical | Julia Millison |
Business Manager | Shelly Bloch |
Responsable de la production | Dave Rolfe |
Account Director, Social Media | Katherine Grib |
Chef de groupe | Olivia Dames |
Responsable de la stratégie | Crystal Rix |
SVP Global Brand Management | Nicole Landesman |
SVP Global Brand Management | Kim Ryneska |
Data Strategy Director | Christine Yang |
Partner Managing Director | Shawn Lacy |
Direction artistique et créative | Rachel McDonald |
DOP Assistant | Autumn Durald Arkapaw |
Producteur exécutif | Holly Vega |
Responsable de la production | Mercedes Allen-Sarria |
Responsable de la TV prod | Rachel Glaub |
Producteur délégué | Maury Strong |
Editorial | Arcade Editorial |
Executive Producer / Managing Director | Sila Soyer |
Producteur | Arlene Perez |
Monteur | Laura Sanford |
Monteur | Jeff Lopus |
Asst. Editor | Max Hoffman |
Sound Designer | Heard City |
Ingénieur du son | Eric Warzecha |
Coloriste | Sofie Borup |
Producteur | Alexandra Lubrano |
Producteur | Bethany Phillips |
Producteur | Luke Proctor |
VFX Artist | Anton Anderson |
VFX Artist | David Forcada |
VFX Artist | Justin Keil |
VFX Artist | Jamie Scott |
VFX Artist | Drew Maloney |
VFX Artist | Sam Caine |
VFX Artist | Corey Brown |