| Titre | #ExcuseMe |
| Brief | Influential, politically conscious celebrities like Robert DeNiro wrote excuse letters for students who might be suspended by their schools for participating in The National School Walkout to support gun reform. The #ExcuseMe letters made a clear case for why participation in this event should be excused. Reasons included: an invaluable civics lesson, an exercise in good citizenship, a memorial for students who have died, and participating in our democracy. The letters were addressed to school administrators to serve as official excuse letters but their most important purpose was to show support and encourage students who wanted to make their voices heard. |
| Agence |
McCann New York
|
| Campagne |
#ExcuseMe
|
| Annonceur |
The National School Walkout
|
| Marque |
The National School Walkout
|
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif
|
| Synopsis | Following another mass school shooting, students organized The National School Walkout to demand gun reform in America. The walkout was on April 20th, the 19 year anniversary of the mass shooting at Columbine High School. For almost 20 years politicians have failed to pass meaningful gun reform that could save lives. Young people from all over the country wanted to participate but unfortunately some schools vowed to punish students if they walked out of class. We were asked to help encourage these students, so their voices could be heard. |
| Type de média |
Etude de cas
|
| Responsable de la création |
Sean Bryan
|
| Responsable de la création |
Tom Murphy
|
| Chief Production Officer |
Nathy Aviram
|
| Directeur de la création |
Daniela Vojta
|
| Directeur de la création |
Susan Young
|
| Senior Copywriter |
Nick Larson
|
| Directeur artistique |
Andre DeCastro
|
| Designer |
Zeynep Gungor
|
| Producteur, maison de production |
Gabrielle Levy
|
| Chef de projet |
Stella Warkan
|
| Social Strategist |
Jordan Berger
|