Volkswagen Gol - "The Gol that became a goal"

AlmapBBDO

AlmapBBDO São Paulo, Brésil

1755

Marque: Volkswagen Gol
Pays: Brésil

Annonceur: Volkswagen

Titre	The Gol that became a goal
Agence	AlmapBBDO
Campagne	The Gol that became a goal
Annonceur	Volkswagen
Marque	Volkswagen Gol
Date de première diffusion/publication	2023 / 4
Secteur d'activité	Voitures moyennes
Philosophie	Over 42 years of uninterrupted production, Volkswagen Brasil has churned out more than 8.5 million units of the Gol, 1.5 million of which were exported. The model has been in production since 1980; it's been the most-produced, most-sold on the Brazilian market, and the most-exported, as well as having led the country's sales rankings for 27 years. This Volkswagen icon was recently discontinued, moving over to make room for its substitute, the Polo Track. And the farewell to the Gol was marked by the transformation of one Last Edition Gol into the goalposts at the Vila Belmiro stadium. To get the idea off the drawing board, we had to disassemble the vehicle, select key parts, and melt them down in a furnace at over 500ºC. That molten metal was then used to make the official goal at Vila Belmiro, which debuted during Santos Futebol Clube's first official match in the Paulista state championship, a 2-1 victory over Mirassol. To better understand the connection between the car and football, you should know that Volkswagen is well known in the mobility market for model names that reference sports, such as the Polo, the Golf, and the Derby. The Gol, a Brazilian-born model, is no exception, and was designed to honor Brazilians' legendary footballing prowess. In Portuguese, the country's official language, the word also means a goal – the goalposts and netting where players score in matches, and the goals themselves.
Type de média	Etude de cas
Longueur	108 seconds
President/CEO	Filipe Bartholomeu
Responsable de la création	Luiz Sanches
Responsable de la création	Pernil
Directeur de la création	Fernando Duarte
Directeur de la création	Henrique Del Lama
Equipe créative	Igor Cabó
Equipe créative	Pedro Hefs
Approval Client	Livia Kinoshita
Approval Client	Cristiano Mineiro
Approval Client	Arthur Rocha
Approval Client	Eduardo Wolfsohn
Production	Diego Villas Boas
Production	Vera Jacinto
Production	Murillo Moretti
Production	Paula Buzzi
Agency Liaison	Christiano Bock
Agency Liaison	Mariana Nanes
Agency Liaison	Stephanie Gasparini
Agency Liaison	Juliana Stern
Planning Team	Sérgio Katz
Planning Team	Bruno Ortiz Machado
Planning Team	Lavieri Junior
Equipe média	Rafaela Alves
Equipe média	Luana Gallizzi
Equipe média	Everton Maciel
Content	Cristiana Uehara
Content	Hannamy Layla
Content	Samanta de Melo
Content	Beatriz Amâncio
Maison de production	ilha 253
Stage Manager	Henrique Tupã
DP	Eduardo Auricchio
Executive Production	Prisma Cultural
Producteur exécutif	Carol Kern
Assistant Réalisateur	Ba Silveira
Assistant Réalisateur	Isabella Woelpl
Producer Liaison	Beatriz Prado
Costume	Karina Kohatsu
1st AC	Alex Amati
2nd AC	Brenno Carvalho
Video Assist	Jeferson Médice
Logger	Rebeca dos Santos
Direct Sound	Alfredo Guerra
Transmission	Guilherme Florian
Crane Operator	Felipe Ramos
Drone	Henrique Moraes
Gaffer	Antonio de Souza Neto
Colorisation	Clandestino
Coloriste	João Paulo Geraldo
Son	GANSO Music
Compositeur de musique	Cezar Brandao