Volkswagen - "Generations"

AlmapBBDO

AlmapBBDO São Paulo, Brésil

19895

Marque: Volkswagen
Pays: Brésil

Annonceur: Volkswagen

Titre	Generations
Agence	AlmapBBDO
Campagne	Generations
Annonceur	Volkswagen
Marque	Volkswagen
Date de première diffusion/publication	2023 / 8
Secteur d'activité	Voitures
Synopsis	The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, a modern-day icon with 8 Grammys to her name, four decades after Elis’s untimely death, has already become a watershed in the history of Volkswagen do Brasil and of Brazilian advertising. Shortly after it went live, it became a Twitter trending topic for over 24 hours. On digital platforms, including the brand’s social media and influencers’ posts, it reached over 50 million organic views. It also ranked 1st in Google Trends searches, 1st in YouTube’s trending videos, and got 99% positive comments on the brand’s social media. The reunion meant that Maria Rita, who lost her mother when she was just four years old, was able to sing a moving duet alongside her mother with the help of technology. In the two-minute film, Maria Rita is at the wheel of the 100% electric version of the Kombi, when a car pulls alongside her on the same highway: it’s Elis, driving the classic Volkswagen model.
Type de média	Télévision
Longueur	120 seconds
Agency	AlmapBBDO
Responsable de la publicité (annonceur)	Livia Kinoshita
Responsable de la publicité (annonceur)	Cristiano Mineiro
Responsable de la publicité (annonceur)	Arthur Rocha
Planneur	Sérgio Katz
Planneur	Bruno Ortiz Machado
Planneur	Júlia Albero
Planneur	Lavieri Junior
Média	Rafaela Alves
Média	Luana Gallizzi
Média	Everton Maciel
Content	Cristiana Uehara
Content	Hannamy Layla
Maison de production	Boiler Filmes
Réalisateur	Dulcídio Caldeira
Producteur exécutif	Juliana Martellotta
Responsable client	Jonas Monte
Responsable client	Jess Thomaz
DP	Juliano Lopes
Post	Rafael Barão
Production	Rafael Barão
Coloriste	Acauan Pastore
Post	Equipe Raw Áudio
Production	Equipe Raw Áudio
Coordinator	Robério Barbosa
President/CEO	Filipe Bartholomeu
Responsable de la création	Luiz Sanches
Directeur de la création	Rodrigo Almeida
Directeur de la création	Rafael Gil
Directeur de la création	Iron Brito
Directeur de la création	Felipe Cirino
Equipe créative	Francis Allan
Equipe créative	Gustavo Tasselli
AV Producer	Diego Villas Bôas
AV Producer	Vera Jacinto
AV Producer	Murillo Moretti
Communications	Christiano Bock
Communications	Mariana Nanes
Communications	Stephanie Gasparini
Communications	Juliana Stern
Communications	Fernanda Waniarka
Communications	Bruna Nascimento
B.I.	Diego Rodrigues
B.I.	Guilherme von Brewer
B.I.	Amanda Rosa
B.I.	Sara Ribeiro
B.I.	Matheus Rodrigues
B.I.	Victor Castilho
Chief Creative Technology Officer	Lilian Cavallini
Project Leader	Sabrina Ramiles
Project Assist	Vinicyus Maciel
UX Director	Paulo Savela
SEO Expert	Mayk Sousa
Graphics	José Roberto
Head of Client Services/Production	Larissa Perrotta
Production lead	Juliana Sigolo
Coordination	Bruna Fernandes
Coordination	Cintia Varella
Coordination	Marina Rohnik
Second Unit Director	Rafael Martineli
Directeur artistique	Martin Garcia
Production Coordination	Roberto Bellezia
Production Coordination	Magali Heinze
Wardrobe	Giovanna Moretto
Distribution	Cintia Cappellano
Acteur / vedette	Maria Rita
Agent	Alexandre Rodrigues Rosa
Agent	Verônica Falcão Rodrigues Braga
Producteur exécutif	Mariana Da Annunciação Dos Reis
Hair and Makeup	Ricardo Dos Anjos
Habilleuse / styliste	Heleno Manoel
Monteur	Ricardo Quintela
Assistant Monteur	Fabio José Bento
Post	Renata Dalbem
Post	José Neto
Music Production Manager	Fernando Forni
Music Production Manager	Ricardo Pinda
Music Production Manager	Rogerinho Pereira
Music Director	Hilton Raw
Sound Design and Mix	Enrico Maccio
Sound Design and Mix	Philip Braunstein
Communications	Carol Peternelli
Voix-off	Maria Rita
Studio	RJ Cia do Técnicos
Sound Engineer	Flavio Senna