Titre | Family Squabbles 1 |
Agence | ROSA PARIS |
Campagne | Family Squabbles |
Annonceur | Acadomia |
Marque | Acadomia |
Date de première diffusion/publication | 2023 / 10 |
Secteur d'activité | Autres services en ligne |
Philosophie | As a kid, everyone dreaded getting their report card. You had to hide it, or yourself, face your dad’s glare, dumbfounded that you only got 6 out of 20 in maths… Yes, marks are undoubtedly THE topic of contention between children and parents. But not for Acadomia families, almost 90% of whom report that tensions about school have eased as a result of tutoring. In a new set of 3 films, Acadomia takes a tongue-in-cheek approach to the arguments we’ve all gone through, showing that, thanks to the average 4 points (out of 20) rise in marks, parents will have to find a new reason to reprimand their kids. The films were directed by Rudi Rosenberg whose thoughtful and conscientious approach demonstrates his unquestionable ability to show how kids live. A campaign in which Acadomia, France's leading tutoring service, asserts its ambition to make peace between parents and children when it comes to school results, while also making them proud of their progress. Today, 60% of parents say their child's self-fulfillment is a priority, even before academic success*, but they have never been so stressed about results. With this campaign by ROSA PARIS, the brand underlines the importance of academic success, while inviting parents to rethink their approach to success, all with a healthy dose of humor. A vision of education that is also embodied in Acadomia's new brand signature, "Le plaisir de réussir" ("The pleasure of success"). |
Type de média | Télévision |
Longueur | |
Responsable de la publicité (annonceur) | Philippe Coléon |
Responsable de la publicité (annonceur) | Camille Bedin |
Responsable de la publicité (annonceur) | Daphné Fourcault-Duflos |
Responsable de la publicité (annonceur) | Mélanie Leroy |
Founder | Jean-Patrick Chiquiar |
Founder | Gilles Fichteberg |
Founder | Jean-Francois Sacco |
Designer-Writer | Diane Desclaux |
Directeur artistique | Claire Croteau |
Consulting Director | Sacha Depouilly |
Group Manager | François-Xavier de-Sousa |
Planneur stratégique | Alix Galinier |
Responsable de la production | Elodie Jonquille |
Producteur TV agence | Héloïse Duquenoy |
Directeur de la communication | Lauren Weber |
Maison de production | Division Paris |
Réalisateur | Rudi Rosenberg |
Producteur | Mounia Mebarki |
Post production | Firm |
Production du son | Hercules HRCLS |