Acadomia - "Family Squabbles 2"

ROSA PARIS

ROSA PARIS Paris, France

987

Marque: Acadomia
Pays: France

Annonceur: Acadomia

Titre	Family Squabbles 2
Agence	ROSA PARIS
Campagne	Family Squabbles
Annonceur	Acadomia
Marque	Acadomia
Date de première diffusion/publication	2023 / 10
Secteur d'activité	Autres services en ligne
Philosophie	As a kid, everyone dreaded getting their report card. You had to hide it, or yourself, face your dad’s glare, dumbfounded that you only got 6 out of 20 in maths… Yes, marks are undoubtedly THE topic of contention between children and parents. But not for Acadomia families, almost 90% of whom report that tensions about school have eased as a result of tutoring. In a new set of 3 films, Acadomia takes a tongue-in-cheek approach to the arguments we’ve all gone through, showing that, thanks to the average 4 points (out of 20) rise in marks, parents will have to find a new reason to reprimand their kids. The films were directed by Rudi Rosenberg whose thoughtful and conscientious approach demonstrates his unquestionable ability to show how kids live. A campaign in which Acadomia, France's leading tutoring service, asserts its ambition to make peace between parents and children when it comes to school results, while also making them proud of their progress. Today, 60% of parents say their child's self-fulfillment is a priority, even before academic success*, but they have never been so stressed about results. With this campaign by ROSA PARIS, the brand underlines the importance of academic success, while inviting parents to rethink their approach to success, all with a healthy dose of humor. A vision of education that is also embodied in Acadomia's new brand signature, "Le plaisir de réussir" ("The pleasure of success").
Type de média	Télévision
Longueur	32 seconds
Responsable de la publicité (annonceur)	Philippe Coléon
Responsable de la publicité (annonceur)	Camille Bedin
Responsable de la publicité (annonceur)	Daphné Fourcault-Duflos
Responsable de la publicité (annonceur)	Mélanie Leroy
Founder	Jean-Patrick Chiquiar
Founder	Gilles Fichteberg
Founder	Jean-Francois Sacco
Designer-Writer	Diane Desclaux
Directeur artistique	Claire Croteau
Consulting Director	Sacha Depouilly
Group Manager	François-Xavier de-Sousa
Planneur stratégique	Alix Galinier
Responsable de la production	Elodie Jonquille
Producteur TV agence	Héloïse Duquenoy
Directeur de la communication	Lauren Weber
Maison de production	Division Paris
Réalisateur	Rudi Rosenberg
Producteur	Mounia Mebarki
Post production	Firm
Production du son	Hercules HRCLS