Freelance creative producer //TV producer/ radio producer/Art Buyer
at
freelance
Brussels Area, Belgium, Belgique
| Titre | Superheroes Tshirt |
| Agence | Air, Partner of McCann |
| Campagne | Superheroes don't exist |
| Annonceur | Amnesty International |
| Marque | Amnesty International |
| Mise en ligne | Mai 2014 |
| Secteur d'activité | Droits de l'homme |
| Slogan | Superheroes don't exist. Only you have the power to protect human rights. Buy a candle. |
| Synopsis | Every day, human rights are violated around the world. People are persecuted, kidnapped, raped, tortured, killed. Only we have the power to make a change and make sure human rights are respected. Behind Amnesty are ordinary men and women making extraordinary things happen. Help us to support Amnesty. |
| Philosophie | The T-shirts are parodies of superhero costumes. While they state that superheroes do not exist, they also reassure us that we are the ones who have the power to defend human rights. |
| Problème | The challenge was to find an online tool to complement the “Superheroes don’t exist, only you have the power to protect human rights” campaign (which had been developed for TV, radio, press and outdoor). The goal was to get the Amnesty volunteers selling candles to stand out and to boost sales, but also to encourage dialogue with passers-by to remind them that behind Amnesty are ordinary men and women doing the extraordinary: protecting human rights. |
| Type de média | Objets promotionnels / publicitaires |
| Longueur | |
| Directeur de création | Marie-Laure Cliquennois |
| Directeur de création | Grégory Ginterdaele |
| Concepteur / rédacteur | Julien Scouze Riviezzo |
| Directeur artistique | Sébastien Stronghead Verliefde |
| Agency Account | Julie De Smedt |
| Producteur créatif | Bérengère Lurquin |
| Producteur créatif | Marie Libouton |
| Infographiste | Aldjia Bessalah |
| Photographe | Grégor Collienne |
| Assistant | Julien Hayard |
| Photographe | Nadia Jellab |
| Retouche | François Olivier Dedeyn |
| Monteur | Laurent Dwek |
| Radio Production Company | Think’n Talk |
Plus de réalisations
VOIR TOUSSaved by the doorbell Sticker
- MARQUE:
- The city of Brussels
- AGENCE:
- Air, Partner of McCann
Saved by the doorbell (120 s)
- MARQUE:
- The city of Brussels
- AGENCE:
- Air, Partner of McCann
Equal Sticker Sheet
- MARQUE:
- The city of Brussels
- AGENCE:
- Air, Partner of McCann
Saved by the doorbell Board
- MARQUE:
- The city of Brussels
- AGENCE:
- Air, Partner of McCann
Doorbells of Brussels (60 s)
- MARQUE:
- The city of Brussels
- AGENCE:
- Air, Partner of McCann
Join the FAM 3
- MARQUE:
- Equal.Brussels
- AGENCE:
- Air, Partner of McCann
Join the FAM 2
- MARQUE:
- Equal.Brussels
- AGENCE:
- Air, Partner of McCann
Join the FAM 1
- MARQUE:
- Equal.Brussels
- AGENCE:
- Air, Partner of McCann
Join the FAM
- MARQUE:
- Equal.Brussels
- AGENCE:
- Air, Partner of McCann