Freelance creative producer //TV producer/ radio producer/Art Buyer at freelance

Brussels Area, Belgium, Belgique

Amnesty International - "Superman"

Marque: Amnesty International
Pays: Belgique

Air, Partner of McCann

Air, Partner of McCann Brussels, Belgique

3725

Titre	Superman
Agence	Air, Partner of McCann
Campagne	Superheroes don't exist
Annonceur	Amnesty International
Marque	Amnesty International
Mise en ligne	Mai 2014
Secteur d'activité	Droits de l'homme
Slogan	Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
Synopsis	Just like every other year, Amnesty International takes to the streets to sell its candles. Initially, Amnesty simply used to sell candles to raise funds. Today, however, they want to connect the benefit of purchasing a candle to all the battles Amnesty is fighting, offering the campaign depth and meaning. The aim in terms of communication is to have people understand the symbolical value of a candle and to reinforce the sense of belonging to a community of human rights defenders. Buy buying an Amnesty International candle, you are in fact defending human rights.
Type de média	Radio
Longueur	35 seconds
Directeur de création	Marie-Laure Cliquennois
Directeur de création	Grégory Ginterdaele
Concepteur / rédacteur	Julien Scouze Riviezzo
Directeur artistique	Sébastien Stronghead Verliefde
Agency Account	Julie De Smedt
Producteur créatif	Bérengère Lurquin
Producteur créatif	Marie Libouton
Infographiste	Aldjia Bessalah
Photographe	Grégor Collienne
Assistant	Julien Hayard
Photographe	Nadia Jellab
Retouche	François Olivier Dedeyn
Monteur	Laurent Dwek
Radio Production Company	Think’n Talk