National Accident Helpline - "Ben "

The Corner

The Corner London, Royaume-Uni

8261

Cette création fait partie de la Collection Act Responsible

Marque: National Accident Helpline
Pays: Royaume-Uni

Annonceur: National Accident Helpline

Titre	Ben
Agence	The Corner
Campagne	When it’s wrong, make it right.
Annonceur	National Accident Helpline
Marque	National Accident Helpline
Date de première diffusion/publication	2017 / 6
Secteur d'activité	Santé publique, hygiène et sécurité
Synopsis	June 12th: Today National Accident Helpline launch their re-brand campaign – ‘When it’s wrong, make it right.’ Developed by The Corner London, the new campaign shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong. Supporting the new positioning is a refreshed logo, brand identity and comms campaign, all done by The Corner. Central to this is new TV advertising, which features actual calls from previous claimants, while the whole screen gradually turns from red to teal – a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s new colours. The intention is to provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides.
Type de média	Télévision
Longueur	30 seconds
Maison de production	Rogue Films
Client Director	Sue Carey
Directeur de création	Tom Ewart
Producteur	Maddy Easton
Stratégie	Ollie Gilmore
Account Service	Lizzie Clayton
Producteur	Kristie Girvan
Réalisateur	Tom Barbor-Might
Equipe créative	Jack Denyer
Equipe créative	Niall Kerry
Client Director	Debbie Britton
Sound Designer	Alex Wilson-Thame
Sound Designer	Lawrence Kendrick
Sound Designer	Graeme Elston
VFX Artist	Mark Holman-Harris