| Titre | The Avant Guardians |
| Agence | GSD&M |
| Campagne | Partners in Pethood |
| Annonceur | PetSmart |
| Marque | PetSmart |
| Date de première diffusion/publication | 2015 / 5 |
| Secteur d'activité | Commerces de proximité, distribution spécialisée |
| Philosophie | The spots harken to the quirky pet parents in Guest’s Best in Show and depict the fashion fanatic “Avant Guardians” of a coddled Shih Tzu that they wholeheartedly believe shares their taste in style. Between claiming that the sidewalk is their dog’s own runway, to insisting that other jealous pups do a “doggy double-take” when admiring his good looks at the park, this fashion forward couple unapologetically takes their pet parenting to an obsessive level. The campaign originally launched during the 87th Academy Awards broadcast, with spots starring Jennifer Coolidge and Anna Faris. |
| Type de média | Télévision |
| Longueur | |
| Montage | MacKenzie Cutler |
| Réalisateur | Christopher Guest |
| VP Marketing Communications | Shane McCall |
| Director, Traditional Creative | Valerie Lederer |
| Assoc. Creative Manager, Traditional Creative | Tara Niederhaus |
| Dir., Marketing Strategy and Nat’l Promotions | Debbie Beisswanger |
| Creative Manager- Store Environment | Chris Windsor |
| Project Manager, Salon Strategy | Megan Mouser |
| Group Creative Director/Art Director | Scott Brewer |
| Group Creative Director/Writer | Ryan Carroll |
| Assoc. Creative Director/Art Director | Ross Aboud |
| Assoc. Creative Director/Writer | Kevin Dunleavy |
| Directeur artistique | Morgan McDonald |
| Writer | Scott Chalkley |
| Producteur, agence | Abigail Hinojosa |
| Associate Agency Producer | Adriane Weist |
| Business Manager | Lindsay Wakabayashi |
| SVP/Managing Director | Scott Moore |
| Directeur de clientèle | Sabia Sidiqi |
| Chef de groupe | Ben Creasey |
| Responsable de budget agence | Nadia Elias |
| Directeur Général | Gary Rose |
| Producteur exécutif | Adam Bloom |
| Producteur exécutif | Catherine Finkenstaedt |
| Producteur délégué | Mark Hyatt |
| DP | Kristian Kachikis |
| Monteur | Gavin Cutler |
| Maison de production | GO Films |
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