Starz / Lionsgate+ - "Life Uncensored "

adam&eveDDB

adam&eveDDB London, Royaume-Uni

1147

Marque: Starz / Lionsgate+
Pays: Royaume-Uni

Annonceur: Lionsgate Entertainment Corporation

Titre	Life Uncensored
Agence	adam&eveDDB
Campagne	Life Uncensored
Annonceur	Lionsgate Entertainment Corporation
Marque	Starz / Lionsgate+
Date de première diffusion/publication	2023 / 9
Secteur d'activité	Médias, édition, production
Philosophie	LIONSGATE+’s LIFE UNCENSORED campaign is brought to life in the one-night-event “A Night of Uncensored Entertainment”, solidifying the streaming platform’s position as the home of unapologetic adult escapism. As part of the latest work in the LIFE UNCENSORED campaign for LIONSGATE+, the event was created by adam&eveDDB and produced by Creative Giants. The guestlist was made up of London’s top tastemakers including influencers (Ephraim Lisk, Megan Bolton, Yvonne Victoria, Sophie Foster and more), press and partners, who were invited to experience the best and boldest of what the LIONSGATE+ platform has to offer. Hosts Envy the Drag Queen and PXSSY PALACE entertained a lively crowd inside the Film Shed adorned with dozens of TV screens displaying trailers of bold and provocative content from LIONSGATE+. On arrival guests were given a personalized passport to document their visit to four themed experience rooms dedicated to key shows – Outlander, The Great, P-Valley and Power Book IV: Force. The uncensored evening offered attendees the opportunity to visit rooms built like an 18th Century throne room, a strip club, a Scottish hilltop and a rage room set on the streets of Chicago. Within these rooms Scottish love odes were picked from trees and instagrammable regal scenes were set up for the kings and queens: the guests. Show inspired cocktails and canapes were dished up, serving an uncensored menu from ‘Exxxtra Crispy Wings’ to ‘Get Out My Grill burgers’. The event forms part of LIONSGATE+’s latest provocative campaign ‘Life Uncensored’ that positioned the premium streaming service as the ultimate destination for unapologetic adult escapism. The work from adam&eveDDB spanned TV, immersive OOH, radio, digital and social media, showcasing that LIONSGATE+ is the only place where audiences can live censor-free.
Type de média	Télévision
Longueur	40 seconds
Post production	Absolute Post
Music / Sound Design	750mph
Maison de production	Audio Network
Responsable de la publicité (annonceur)	Darren Nielson
Responsable de la publicité (annonceur)	Linnea Hemenez
Responsable de la publicité (annonceur)	Melissa “Missy” Stankowski
Responsable de la publicité (annonceur)	Barbara Jeffrey
Responsable de la publicité (annonceur)	David Hutchin
Client Executive Creative Director	Rama Crouch-Wong
Producteur	Curtis Forristal
Responsable de la publicité (annonceur)	Candice Heath
Responsable de la publicité (annonceur)	Lana Huh
Client Creative Director	Kirk Fennel
Brand Strategy Manager	Anya Hurd
Responsable de la publicité (annonceur)	Christian Leoni
Responsable de la publicité (annonceur)	Kate Bianco
Responsable de la création	Richard Brim
Producteur, agence	Sally Patterson
Producteur, agence	Petrina Kilby
Producteur, agence	Rebecca Treloar
Producteur, agence	Nereida Valles
Producteur, agence	Kayla Rudess
Responsable de la stratégie	Martin Beverley
Head Of Planning	Will Grundy
Head Of Planning	Lisa Stoney
Planner	Lisa Stoney
Chair	Tammy Einav
PDG	Helen Andrews
Chief Client Officer	Miranda Hipwell
Directeur Général	James Rowe
Business Director	Jo Lorimer
Directeur de clientèle	Lily Henry
Directeur de clientèle	Erin Brogan
Account Management Team	Emma Falkenberry
Directeur de création	Mark Shanley
Concepteur / rédacteur	Jane Barker
Directeur artistique	Gaby Grant
Creative	Osob Yusuf
Animation	Niko Brown
Designer	Kelsey Plantas
Maison de production	OB42
Producteur exécutif	Sam Holmes
Producteur	Jack Bradley
Réalisateur	Diego Nunez Irigoyen
Directeur de la photo	Giuseppe Favale
Agence Média	Local Planet
Montage	Shift Post
Monteur	Saam Hodivala
Montage	C&A
Monteur	James Ireland
Monteur	Adrian Scanlon
Editorial Producer	Stephen Mead
Post-production Producer	Lisa Vaughan
Post-production Producer	Dannica Green
VFX Lead	Ben Robards
Coloriste	Jules Wileman
Musique	Theodore music
Music Supervision	Tom Stanford