Almosafer - "As far as we go"

FP7/RUH

FP7/RUH Riyadh, Arabie Saoudite

Awards

12015

Marque: Almosafer
Pays: Arabie Saoudite

Annonceur: Almosafer

Titre	As far as we go
Agence	FP7/RUH
Campagne	As far as we go
Annonceur	Almosafer
Marque	Almosafer
Date de première diffusion/publication	2019 / 5
Secteur d'activité	Agences de voyages, tour opérateurs
Philosophie	We all probably acknowledge that the world today is more divided that it has ever been. Even in Ramadan, a time of year that encourages empathy, generosity, compassion and opening doors, people in the Middle East as well as around the world haven’t seized to put down their divides. It often remains a world of “us” vs “them”. Almosafer (https://ae.almosafer.com/), a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through the eyes of a child. Now, Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan. The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal.
Type de média	Digital
Longueur	126 seconds
Marché	Emirats Arabes Unis
Maison de production	Dejavu Dubai
Head of Brand	Mohamed Qanati
Producteur exécutif	Manasvi Gosalia
Réalisateur	Tahaab Rais
Directeur de la photo	Bobby Dhillon
Distribution	Thalia Shihab
Producteur	Kavya Iyer
Directeur de création	Ramzy Haddad
Creative Director, Copywriter	Tahaab Rais
Directeur artistique	Tahaab Rais
Creative Director, Copywriter	Aunindo Anoop Sen
Directeur de création	Nayaab Rais
Head of Strategy	Tahaab Rais
Head of Content/PR	Nathalie Viranyi
Producteur délégué	Levan Maghradze
1st AD	Guram Bakradze
2nd AD	Irakli Pochkhua
Art	Tamo Chavchanidze
Art	Beka Sadagashvili
Wardrobe	Kato Gelashvili
Gaffer	Goglika Khaindrava
Parolier	Tahaab Rais
Chanteur	Brittin Lane
Compositeur de musique	Joe Dickinson
Songwriter	Hosam Mubarak
Songwriter	Sara Alhaian
Songwriter	Bashair Alsaif
Chanteur	Ekram
Monteur	Rizwan Maple
Grade	Dan Mitre
Sound Designer	Joe Najm
Sociéte de création sonore	Mango Jam Studios
Sound Effect	Krish Prasad
Post-production Producer	Mary Bou Akl