| Titre | The Hidden Room |
| Agence | Leo Burnett Middle East & North Africa |
| Campagne | The Hidden Room |
| Annonceur | Home Box |
| Marque | Home Box |
| Date de première diffusion/publication | 2022 |
| Secteur d'activité | Électroménager, meubles et jardinage |
| Philosophie | This film, inspired from research where Home Box and Leo Burnett asked 329 domestic workers about their favorite place in the homes they work in, and out of all the places they spoke about, the workers’ living space, remained unmentioned. Through this premise, the film addresses an inequality delicately and sensitively. Expat domestic workers are employed in many homes in the Middle East, often working for years for the same families, living away from their own families. They come from all over the world. But while they work in towering skyscrapers and big villas, their rooms remain very small spaces – typically 7 feet x 10 feet, but sometimes even smaller. These rooms are often furnished with second-hand or third-hand furniture, mismatched, worn out or dingy. So, the “The Hidden Room Collection” was created by the agency, Leo Burnett Dubai. It’s a specially curated collection, designed in collaboration with Home Box’s design team, that provides beautifully designed furniture and furnishing items for the small spaces where domestic workers live. With these smart living solutions, Home Box can help to transform these spaces, so people feel at home in the homes they work in. |
| Problème | |
| Type de média | Film Web |
| Longueur | |
| Bande son | Art of Silence by Uniq featuring Onio |
| Maison de production | Liwa Content.Driven |
| Responsable de la publicité (annonceur) | Ajay Antal |
| Responsable de la publicité (annonceur) | Kunal Kapoor |
| Responsable de la publicité (annonceur) | Shahzeen Rizvi |
| PDG | Bassel Kakish |
| Responsable de la création | Kalpesh Patankar |
| Responsable de la stratégie | Tahaab Rais |
| Réalisateur | Tahaab Rais |
| Story | Tahaab Rais |
| Sound Designer | Tahaab Rais |
| Responsable de la production | Shereen Mostafa |
| Producteur exécutif | Sagar Rege |
| Directeur de la photo | Aeyaz |
| Directeur de création | Aunindo Sen |
| Concepteur / rédacteur | Aunindo Sen |
| Directeur de création | Kapil Bhimekar |
| Directeur artistique | Kapil Bhimekar |
| Concepteur / rédacteur | Paurav Shah |
| Equipe créative | Smit Agrawal |
| Equipe créative | Vaibhava Bhatnagar |
| Assistant Réalisateur | Remy Haddad |
| Monteur | Neda Zag |
| Montage | Cold Cutz |
| Grade | Karim Mira |
| Coloriste | Karim Mira |
| Grade | LZRD |
| Strategic & Creative Excellence Designer | Khushboo Sawlani |
| Responsable de budget agence | Asma Zaghdoud |
| Responsable de budget agence | Nadine Raad |
| Producteur exécutif | Shane Vessaoukar |
| Coordinateur de production | Neha Jaswani |
| Chef décorateur | Charbel Zgheib |
| Production Account Director | Puja Chatterjee |
| Production Account Manager | Nishqa Pillai |
| Post production | Liwa Content.Driven |
| Post production | Shoaib Ischtiyak |
| Post production | Nikhil Soman |
| Post production | Talal Dakkak |
| Operations Director | Raed Hakim |
| Senior Manager | Sheni Meledath |
| Senior User Experience Specialist | Venkat Krish |
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