Independent Omni-Channel Producer | Project Manager
at
K. Banks Creative
Greater Atlanta Area, Etats-Unis
| Titre | Give it to You Straight Customer |
| Agence | JWT Atlanta |
| Campagne | Give it to You Straight |
| Annonceur | Jiffy Lube |
| Marque | Jiffy Lube |
| Date de première diffusion/publication | 2014 / 3 |
| Secteur d'activité | Pneus, accessoires, huiles, essence, gasoil |
| Slogan | Leave Worry Behind |
| Synopsis | During March Madness, Jiffy Lube® launched its new campaign “Give it to You Straight” on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA’s (Customer Service Advisor) and the customer’s. Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations. |
| Type de média | Télévision |
| Longueur | |
| Plus d'info | www.jiffylube.com |
| Directeur de création | Jeremy Jones |
| Directeur de création | Dustin Tamilio |
| Directeur artistique | Derek Kirkman |
| Concepteur / rédacteur | James Turek |
| Responsable de la production | Peter Blitzer |
| Content Producer | Khia (K.) Banks |
| Chef de groupe | Brittany Robinson |
| Directeur de clientèle | Katherine Collins |
| Group Account Director | Lesley Brown |
| Brand Planner | Kyle Lusk |
| Chef de projet | Keith Newberry |
| Maison de production | Logan Media |
| Post production | Logan Media |
Plus de réalisations
VOIR TOUSGive it to You Straight Service
- MARQUE:
- Jiffy Lube
- AGENCE:
- JWT Atlanta