1-800-CONTACTS - "Moses"

Pereira O'Dell

Pereira O'Dell San Francisco, Etats-Unis

7851

Marque: 1-800-CONTACTS
Pays: Etats-Unis

Annonceur: 1-800-CONTACTS

Titre	Moses
Agence	Pereira O'Dell
Campagne	Never Run Out of Contacts
Annonceur	1-800-CONTACTS
Marque	1-800-CONTACTS
Date de première diffusion/publication	2016 / 1
Secteur d'activité	Commerces de proximité, distribution spécialisée
Slogan	Never run out of contacts.
Synopsis	Pereria & O'Dell has launched a new campaign for 1-800-CONTACTS that focus on the retailer's mobile app. The work is an extension of the “Never run out of contacts” platform which first launched in Dec 2014. Four :15 spots (Duel, Moses, Astronaut, Simple Life) emphasize the short-cuts available within the 1-800-CONTACTS mobile app. For instance, you can now place your order with no more than 3-taps of the app or by just snapping a picture of your prescription. A qualitative study by Market Pulse showed that the re-ordering process was the #1 frustration among contact lens wearers and 1-800-CONTACTS aims to bring levity to consumers while focusing on the simplified features of the mobile application. Since the launch of the “Never Run Out of Contacts” campaign new orders have increased nearly 5% with new sales revenue up 11%. The app was downloaded over 600K in 2015 with new site visitors up by 12%. The TV spots will run across major cable networks through April 2016 and supported by radio and social media efforts.
Type de média	Télévision & Cinéma
Longueur	15 seconds
Plus d'info	http://www.1800contacts.com
Sociéte de création sonore	740 Sound Design & Mix
Directeur de création groupe	Jason Apaliski
Directeur de création groupe	Robert Lambrechts
Maison de production	Massive Music
Directeur de création associé	Katie Brinkworth
Directeur de création groupe	Brett Beaty
Broadcast Producer	Bill Spangler
Directeur de clientèle	Ashley Brown
Concepteur / rédacteur	Simon Friedlander
Montage	Cut and Run LA
Effets spéciaux	Ntropic
Maison de production	Tool