| Titre | Socks |
| Agence | BBDO New York |
| Campagne | The Art of Shaving Gift Campaign - Fathers' Day |
| Annonceur | The Art of Shaving |
| Marque | The Art of Shaving |
| Date de première diffusion/publication | 2014 / 6 |
| Secteur d'activité | Produits de beauté, parfums |
| Synopsis | Shopping for your father is a challenging task for most. Often times, gift-givers are scrambling for last minute ideas and opt for typical Father’s Day gifts, like socks, ties and belts. Unfortunately gift-givers are mis-lead by their Father’s “thank you, ” into believing they made a great gift choice. In an insertion running the Friday before Father’s Day, the Art of Shaving created a campaign playing on the distinct difference between a Father’s polite response, and a response they really, really mean. Typically, a caring Father would reply with a polite “thanks,” when receiving a gift they have no use for, but when they receive a gift they are actually excited about they don’t just say “thanks”, they emulate it. |
| Type de média | Presse quotidienne |
| Responsable de la création | David Lubars |
| Responsable de la création | Greg Hahn |
| Directeur de création | Cesar Finamori |
| Directeur de création | Kara Goodrich |
| Concepteur / rédacteur | Kara Goodrich |
| Directeur artistique | Fernando Mattei |
| Illustrateur | Jackson Alves |
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