Emergency - "A day of peace"

Ogilvy Italy

Ogilvy Italy Milan, Italie

Awards

6826

Cette création fait partie de la Collection Act Responsible

Marque: Emergency
Pays: Italie

Annonceur: Emergency

Titre	A day of peace
Agence	Ogilvy Italy
Campagne	A day of peace
Annonceur	Emergency
Marque	Emergency
Date de première diffusion/publication	2023 / 2
Secteur d'activité	Droits de l'homme
Slogan	“A day of peace”: the latest film by EMERGENCY and Ogilvy Italy questions what kind of peace we long for.
Synopsis	The film “A day of peace” features the story of a man who survived a nuclear conflict and roams the country looking for other humans. The camera follows him during a day like any other, from the moment he wakes up, heads towards a big city, storms shops to find food and malls, finding traces of a close past such as the last newspaper announcing the nuclear menace, and then finding shelter in an abandoned skyscraper. What looks like peace is actually a representation of loneliness and despair, all that remains after such a big event, progressively increasing as the camera zooms out leads us to question whether he might be the last man on Earth.
Philosophie	It’s been one year since the outburst of war in Ukraine, and on this date EMERGENCY and Ogilvy Italy released a film named “One day of peace” as a profound reflection on the necessity of peace and most of all its meaning.
Problème	Despite everyone asking for peace, in the past months, the nuclear menace has been steadily increasing, bringing the Doomsday Clock 90 seconds to midnight, which is the closest it’s ever been since WWII. Since its birth, EMERGENCY has always stood against war, and now more than ever wants everyone to reflect what is the peace which might face if we don’t take action now. In fact, a peace following a nuclear conflict might actually not be the one we have in mind.
Type de média	Film Web
Longueur	279 seconds
Marché	Italie
Bande son	Enzo Casucci
President and Chief Creative Officer	Giuseppe Mastromatteo
Directeur de la création	Lavinia Francia
Directeur de la création	Francesco Basile
Client Creative Directors	Alberto Crignola
Client Creative Directors	Nicolò Mondonico
Head of Strategy	Luca Tapognani
Stratégie	Silvia Tasso
Chef de groupe	Consuelo Dionigi
Head of Tv Production	Sanam Bartoletti
Senior Producer	Lorenzo Alaimo
Senior Producer	Giulia Cattani
Head of Social	Carola Bracci
Senior Social Media Manager	Rodolfo Lombardi
Social Media Manager	Melanie Gemelli
Head of Pr	Anna Esposito
Pr Supervisor	Emanuele Palmieri
Maison de production	The Family
Producteur exécutif	Lorenzo Ulivieri
Producteur	Danielle Joujou
Réalisateur	Igor Borghi
Directeur de la photo	Emanuele Zarlenga
Directeur de la production	Federico Luiselli
Fixer	Lorenzo Colugnati
Color	Giorgia Meacci
Post Video	Band
Sound Design Mix	D2D
Musique	Enzo Casucci
Location Manager	Alessandro Tesei
Scenografo	Mattia Federici
Habilleuse / styliste	Valentina Mezzani
Post production	Barbara Calicchio