Emergency - "Everyone deserves a future"

Ogilvy Italy

Ogilvy Italy Milan, Italie

Awards

23031

Cette création fait partie de la Collection Act Responsible

Marque: Emergency
Pays: Italie

Annonceur: Emergency

Titre	Everyone deserves a future
Brief	The story starts just like any other day but ends with an unexpected finale: a painful separation. “Let’s stop the war. Now. Everywhere.” took life from the fact that 82.4 million people worldwide had to leave their homes, families and lives, due to the war.
Agence	Ogilvy Italy
Campagne	Everyone deserves a future
Annonceur	Emergency
Marque	Emergency
Date de première diffusion/publication	2021 / 12
Secteur d'activité	Droits de l'homme
Slogan	Let’s make 2022 a year of peace, not war.
Synopsis	Emergency and Ogilvy Italy ask us to reflect on the consequences of war through the eyes of those who experienced it. The video narrates the tough choice of a mother, in a country hit by war. The story starts just like any other day, with the girl getting ready to go to school, but ends with an unexpected finale: a painful separation, just like the ones that many people around the world are forced to experience everyday.
Philosophie	War separates what love creates. Just like every year, Emergency and Ogilvy Italy are back with a wish for the new year and an entire operation dedicated to a very relevant topic: the necessity to abolish war, wherever it may be. The message “Let’s make 2022 a year of peace, not war” took life with a video distributed on the brand’s social media on a global level, and an outdoor campaign that was aired on 100 out of home spaces covering all underground stations in Milan, and had the victims of war and their experiences as protagonists.
Problème	82.4 million people worldwide had to leave their homes, families and lives, due to persecution, war, violence, or human rights violations.
Type de média	Film Web
Longueur	125 seconds
Bande son	Enzo Casucci
Plus d'info	https://en.emergency.it/
Responsable de la création	Giuseppe Mastromatteo
Directeur de création	Lavinia Francia
Directeur de création	Francesco Basile
Senior Copywriter	Beatrice Pettinelli
Senior Art Director	Alessandro Pomè
Producteur exécutif	Lorenzo Ulivieri
Maison de production	The Family
Monteur	Lorenzo Colugnati
Compositeur de musique	Enzo Casucci
Post Production Company	Iggy Post
Directeur de la photo	Giacomo Frittelli
Producteur	Federica Dordoni
Junior Producer	Raffaele Fusco
UPM	Federico Luiselli
Post-production Producer	Barbara Calicchio
Coordinator	Micol Lupi
Art Department	Fabienne Arzul
Stylist	Silvia Capra
Sound Effects	Giuseppe Catalano
Director	Igor Borghi