| Titre | Share the Care |
| Agence | Le Pub |
| Campagne | Share the Care |
| Annonceur | Philips |
| Marque | Philips Avent |
| Mise en ligne | Mars 2024 |
| Secteur d'activité | Hygiène, soins & parapharmacie |
| Synopsis | New Philips Avent research reveals nearly two in three moms of young children have less than one hour a day for their basic needs. Taking on this taboo, Philips Avent launches its new Share the Care brand positioning and movement, encouraging families, friends, and communities to better support moms so they can prioritize their well-being and self-care too. Philips Avent is raising awareness about the lack of time in moms’ daily lives by marking the Daylight Saving Time change in Times Square in New York City, and virtually by way of virtual out-of-home clocktower takeovers. |
| Type de média | Télévision |
| Longueur | |
| Responsable de la création | Milos Obradovic |
| Responsable de la stratégie | Bela Ziemann |
| Directeur des Stratégies | Isabella Mulholland |
| Communications Planning Director | Adam Lotz |
| Directeur de la création | Sandrine Le goff |
| Directeur de la création | Jessica Kersten |
| Directeur artistique | Barbara Ryan |
| Digital Art Director | Alejandro Gutierrez |
| Directeur de clientèle | Sanne Kragten |
| Producteur exécutif | Francesca Zazzera |
| Producteur | Niko Koot |
| Producteur | Tania Dal Pra |
| Producteur | Veronica Bottanelli |
| Data Analyst | Tumay Mavi |
| Stratégie/Planning | Martina Rinciari |
| Data Analyst | Hanna Janasik |
| Global CEO LePub, CCO Publicis Worldwide | Bruno Bertelli |
| Global CCO LePub | Cristiana Boccassini |
| Digital Copywriter | Nikolay Malchev |
| Senior Account Manager | Jack Furey |
| Global Head of Data & Lab | Zoe Lazarus |
| Global Head of PR and Communication | Isabella Cecconi |