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Natalie Jacobson
Natalie Jacobson
Producteur at Stink TV
Chicago, Etats-Unis
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TitreDiesel Haute Couture FW18
BriefThe film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance.
Agence
Campagne Ha̶u̶te Couture FW18
Annonceur Diesel
Marque Diesel
Date de première diffusion/publication 2018 / 9
Secteur d'activité Mode, vêtements, chaussures
Synopsis This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance.
Type de média Film Web
Longueur
Maison de production
Colorisation
Post production
Global Chief Creative Officer
PDG
Responsable de la création
Directeur de création
Directeur de création
Directeur de création associé
Concepteur / rédacteur
Directeur artistique
Concepteur / rédacteur
Head Of Planning
Planneur stratégique
Responsable de la production
Producteur
Acheteur d'art
Designer
Client Services Director
Client Services Director
Chef de groupe
Head of Social Media
Social Media Manager
Réalisateur
Producteur exécutif
Producteur, maison de production
Directeur de la photo
Photographe
Monteur
Coloriste
Post production
Musique
Music Supervision

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