Andrea Pedrazzini

Andrea Pedrazzini

CEO Switzerland - Global Client Lead GSK at Saatchi & Saatchi
Geneva, Suisse

A propos

Andrea Pedrazzini is the CEO of Publicis Communications Switzerland (based in Lausanne), recently promoted from CEO Saatchi & Saatchi Geneva and GSK Global Client Lead. Andrea joined Publicis Groupe in 2012, having made the unusual step of crossing over from the client side, where he led the brand strategy for Medtronic EMEA. He also launched Medtronic’s first medical devices e-business, NayaMed.

Prior to Medtronic, Andrea spent several years at Unilever managing and launching new marketing mixes for brands such as Signal, Pepsodent, SUN and Svelto for the in-home and personal care categories .

Andrea studied Business and Administration at the Università Commerciale L. Bocconi and has a Masters degree in International Marketing from the same university. His career in marketing began in 2002 with Galbani, as International Brand Manager responsible for Santa Lucia, one of Galbani’s key European brands.

Andrea is a native Italian and speaks fluent French and English. He has travelled around the world and lived in Baton Rouge, Brussels, Ottawa, Pisa, Milan and Paris. He has been based in Switzerland since 2007 with his partner and daughter.

In his free time, he loves to cook, play music, ride his Trek Madone and jump around on the bed with his six year old daughter.

Expérience par secteurs

Postes

CEO Publicis Communications Switzerland
Carouge, Suisse
September 2016 - Actuellement ici (3 ans 11 mois)
Publicis Communications based in Lausanne is active since summer 2016, focusing on International Clients based in Switzerland and Europe.
It includes agencies and capabilities as Leo Burnett, Saatchi & Saatchi, Metadesign and Prodigious Switzerland and is responsible for some of the largest Publicis Groupe clients internationally.
Publicis Communications strength and offer is in designing and managing end-to-end communication models, orchestrating the borader Publicis Groupe capabilities.
CEO Switzerland - Global Client Lead GSK
Carouge, Suisse
January 2015 - Actuellement ici (5 ans 7 mois)
Responsible in managing Saatchi & Saatchi Switzerland, the n°1 Swiss creative Agency in 2015. The role includes P&L responsibility, staff management, client development and new business opportunities.
Global Client Lead for GSK, responsible of the global Saatchi & Saatchi network for the client; including client P&L responsibility, driving the strategic agenda with GSK leadership and development of joint growth plans.
Head of Marketing
NayaMed Lausanne
May 2011 - April 2012 (11 mois)
Contribute to the founding of NayaMed with the development of marketing and communication strategy, product and services positioning, overall marketing mix.
Brand Strategy Leader - Europe and Central Asia
Medtronic Europe Sarl
June 2009 - May 2011 (1 an 11 mois)
Brand Marketing Manager Cardiovascular
Medtronic
June 2007 - June 2009 (2 ans)
European Brand Manager
Unilever
August 2005 - June 2007 (1 an 10 mois)
European Brand Manadger
Machine Dishwash Category Innovation Center
Unilever HPC - Paris
Brand Manager
Unilever
July 2003 - August 2005 (2 ans 1 mois)
Brand Manager
Oral Care Category Innovation Center
Unilever HPC - Milan
Assistant BrandManager
Galbani
June 2002 - July 2003 (1 an 1 mois)

Formation

Master in International Marketing - International Marketing

2001 - 2002 (1 an)

Business Administration - Management

1997 - 2002 (5 ans)

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