Genesis Motor Europe - "Free Diver"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Allemagne

5377

Marque: Genesis Motor Europe
Pays: Allemagne

Annonceur: Genesis Motor Company

Titre	Free Diver
Agence	INNOCEAN Europe
Campagne	Free Diver
Annonceur	Genesis Motor Company
Marque	Genesis Motor Europe
Mise en ligne	Juin 2021
Secteur d'activité	Secteur automobile
Synopsis	To launch the Korean luxury automotive brand Genesis in Europe, Innocean Berlin took an alternative road. A campaign that instead of celebrating cars, celebrates time well spent. Dominic Chamber, Head of Marketing and Communications, Genesis Motor Europe, says: “Genesis is a unique automotive brand and ‘Free Diver’ reflects that. It is a summer of huge sporting events and many advertisements are loud, fighting for attention. As we all work to emerge from the pandemic we think ‘Free Diver’ will offer a moment for reflection; this represents our brand ethos of respecting our customers’ time. “‘Free Diver’ highlights our ‘we come to you’ offering; if you want a test drive, or if you own a Genesis and your car needs a service, we will come to your home or work and make it happen. We believe it is time, and quality of service, which customers value most - that’s what Genesis will provide.” The idea is brought to life with a captivating film exploring the world of a free diver who spends his time in the tranquility of the ocean. The ad is shot by acclaimed director Frederic Planchon, with music by lafur Arnalds, and features Arnaud Jerald, World Champion free diver. Jerald’s world record free dive stands at 112 metres. “This film is proof of the deep respect Genesis holds for its consumer’s time. As our protagonist takes his time to enjoy a magical moment exploring the bottom of the ocean, Genesis delivers their GV80 car directly to him, to make sure he doesn’t miss a second of his extraordinary, almost spiritual experience.” Says Gabriel Mattar, European Chief Creative Officer at Innocean. The launch of Genesis in Europe will be supported by a fully integrated campaign and feature an extensive digital and social media presence as well as out-of-home, print, a PR stunt in the Swiss Alps and a rounded PR campaign of media test drives across Europe.
Type de média	Télévision & Cinéma
Longueur	60 seconds
Marché	Royaume-Uni
	MPC LDN
Responsable de la publicité (annonceur)	Dominic Chambers
Regional Chief Creative Officer	Gabriel Mattar
Directeur de la création	Ricardo Wolff
Directeur de création	Sebastian Pattis
Directeur de création	Jack Christensen
Concepteur / rédacteur	Lucy Dale
Client Services Director	Jonathan Hill
Directeur de clientèle	Anna Moskalenko
Responsable de budget agence	Alana McQuoid
Responsable de la TV prod	Fabian Barz
Producteur, agence	Tobias Ebling
Directeur des Stratégies	Jorn Ballentin
Maison de production	Sterntag Film GmbH
Réalisateur	Frédéric Planchon
Directeur de la photo	Jacques Ballard
Producteur exécutif	Steffen Esaias
Producteur, maison de production	Gerhard Hegele
Directeur de la production	Hanne Wodarg
Producteur délégué	Mariana Bernlochner
Monteur	Sam Rice-Edwards
Post-production Supervisor	Lars Kuhn
Post production	SLGH Slaughterhouse Berlin
	Jean-Clément Soret
Musique	lafur Arnalds
Music Consultant	Hywel Adams
Music Sound Studio	Germanwahnsinn
Sound Designer	Dominik Oppon