| Titre | What? |
| Agence | &Co. / NoA |
| Campagne | What? |
| Annonceur | EPOS |
| Marque | EPOS |
| Date de première diffusion/publication | 2020 / 5 |
| Secteur d'activité | Electronique grand public, audiovisuel |
| Philosophie | With a hero video at the core of its new campaign, EPOS dramatizes the importance of the word “What” based on its recent research with global market research firm IPSOS evaluating the cost of mishearing, miscommunication, and repetition due to bad audio in business. Told through familiar situations and pain-points that the viewer can easily recognize – from a conference call gone wrong, to being misunderstood on the other side of the line – the campaign video emphasizes the importance of good audio solutions that ensure flawless intuitive communication and effortless collaboration – a necessity for companies to succeed in today’s market. |
| Type de média | Télévision |
| Longueur | |
| Responsable de la publicité (annonceur) | Bianca Nesgaard |
| Responsable de la publicité (annonceur) | Brynhild Vinskei |
| Responsable de la publicité (annonceur) | Isabel Hansen |
| Directeur de création | Thomas Hoffmann |
| Equipe créative | Jeppe Hansen |
| Equipe créative | Kasper Dohlmann |
| Equipe créative | Cris Anthony Hödar |
| Planneur stratégique | Rasmus Otto |
| Media Strategist | Emil Towity |
| Brand activation | Morten Saxnæs |
| Directeur de clientèle | Sarah Gandil |
| Responsable de budget agence | Anders Antvorskov |
| Maison de production | Andy Prod |
| Réalisateur | Sune Sorensen |
| Directeur de la photo | Rasmus Heise |
| Producteur exécutif | Cille Silverwood-Cope |
| Post production | Gimmick |
| Colorisation | Company 3 |
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