GEICO - "Lighten Up for the Holidays"

The Martin Agency

The Martin Agency Richmond, Etats-Unis

24411

Marque: GEICO
Pays: Etats-Unis

Annonceur: GEICO

Titre	Lighten Up for the Holidays
Agence	The Martin Agency
Campagne	LIGHTEN UP
Annonceur	GEICO
Marque	GEICO
Date de première diffusion/publication	2017 / 11
Secteur d'activité	Électroménager, meubles et jardinage
Philosophie	'Lighten Up' is the first of five Geico spots in the second iteration of the insurance agency's 'More, More, More' campaign. In this spot, we see how a festive neighbor turns his house into a light show so bright, it blinds astronauts in space. After a short hiatus, the Geico 'More, More, More' campaign is back for the holidays. Previous spots include 'Flextacular' with two bros totally bro-ing out in the gym and 'Life’s A Beach' with two dads building sandcastles. The latest in the series features two neighbors hanging up holiday lights. As they yell back and forth, the Geico customer’s lights get increasingly elaborate, visually reinforcing how Geico gives him more.
Type de média	Télévision & Cinéma
Longueur	40 seconds
Vice President	Ted Ward
Marketing	Ted Ward
Assistant Vice President	Bill Brower
Marketing	Bill Brower
Marketing Director	Melissa Halicy
Media	Melissa Halicy
Advertising	Melissa Halicy
Brand Team Supervisor	Gary Aurand
Brand Team Supervisor	Tom Perlozzo
Brand Team Planner	Brighid Griffin
Brand Team Planner	Julia Nass
Brand Team Buyer	Tim Ware
Responsable de la création	Joe Alexander
Directeur de création groupe	Steve Bassett
Creative Director	Neel Williams
Creative Director	Justin Harris
Producteur exécutif	Brett Alexander
Producer	Adrienne Daniel
Content Producer	Catherine Kennedy
Business Affairs Supervisor	Suzanne Wieringo
Financial Affairs Manager	Amy Trenz
Account Director	Ben Creasey
Chef de groupe	Allison Hensley
Chef de groupe	Jon Glomb
Chef de groupe	Allie Waller
Account Coordinator	Abbey Reddington
Chef de projet	Natalie Franczyk
Financial Account Supervisor	Monica Cox
Maison de production	Dummy
Director	Harold Einstein
Director of Photography	Jonathan Freeman
Producteur délégué	Eric Liney
Producteur exécutif	Eric Liney
Editorial Company	Arcade Edit
Partner/EP	Sila Soyer
Monteur	Dave Anderson
Assistant Monteur	Jeff Lopus
Producer	Gavin Carroll
VFX	The Mill
Finishing	The Mill
Color	The Mill
Coloriste	Gregory Reese
Finishing Producer	Alex Bader
Finishing Production Coordinator	Jake Fritz
Audio Post Facility	Rainmaker Studios
Producer	Kristin O’Conner
Sound Designer	Jeff McManus
Mixer	Jeff McManus
Stock Music	APM Stock