Titre | VR THE FUTURE |
Agence | Cheil Germany |
Campagne | VR THE FUTURE |
Annonceur | Samsung |
Marque | Samsung VR |
Mise en ligne | Novembre 2015 |
Secteur d'activité | Electronique grand public, audiovisuel |
Synopsis | In 1990, Germany was finally reunited after decades of separation between East and West. It was the beginning of a new future, one that gave Germans back the most precious gift of all: their freedom. Today, Samsung is celebrating the 25th anniversary of this great moment by giving Germans the opportunity to re-experience their freedom in a brand-new way: with the world's first virtual-reality trip through Germany. We brought Germans to places they might never have seen before, in ways they never experienced: from the highest mountain peaks, above city skylines, to the most famous cultural monuments, or even deep underground. The journey takes users across the country, packing its most beautiful, spectacular and exciting locations into just twenty-five minutes as if they had been there themselves. But more importantly: Freedom, which has been a given for twenty-five years, became something truly special again. Samsung GEAR VR |
Type de média | Digital |
Directeur de création | Joern Welle |
Concepteur / rédacteur | Chris Daniel Drücks |
Concepteur / rédacteur | Thilo Müller-Ohldach |
Directeur artistique | Marcel Steffens |
Directeur artistique | Daniel Baek |
Directeur artistique | Arno Klein |
Producteur, agence | Moritz Gillrath |
Producteur, agence | Marco Heutink |
Producteur, agence | Deveroe Aurel Langston |
Programmeur | André Lang |
Programmeur | David Bartels |
Directeur de clientèle | Moritz von Fragstein |
Directeur de clientèle | Moritz von Fragstein und Niemsdorff |
Directeur de clientèle | Eduard Schöll |
Responsable de budget agence | Anna Schönfeld |
Chef de projet | Jan Dörmann |
Directeur de création | Joern Welle |