Marco Heutink
UX Director at Cheil Germany GmbH
Schwalbach, Allemagne
TitreVR THE FUTURE
Agence
Campagne VR THE FUTURE
Annonceur Samsung
Marque Samsung VR
Mise en ligneNovembre 2015
Secteur d'activité Electronique grand public, audiovisuel
Synopsis In 1990, Germany was finally reunited after decades of separation between East and West. It was the beginning of a new future, one that gave Germans back the most precious gift of all: their freedom.

Today, Samsung is celebrating the 25th anniversary of this great moment by giving Germans the opportunity to re-experience their freedom in a brand-new way: with the world's first virtual-reality trip through Germany. We brought Germans to places they might never have seen before, in ways they never experienced: from the highest mountain peaks, above city skylines, to the most famous cultural monuments, or even deep underground.

The journey takes users across the country, packing its most beautiful, spectacular and exciting locations into just twenty-five minutes as if they had been there themselves. But more importantly: Freedom, which has been a given for twenty-five years, became something truly special again.

Samsung GEAR VR
Type de média Digital
Directeur de création
Concepteur / rédacteur
Concepteur / rédacteur
Directeur artistique
Directeur artistique
Directeur artistique
Producteur, agence
Producteur, agence
Producteur, agence
Programmeur
Programmeur
Directeur de clientèle
Directeur de clientèle
Directeur de clientèle
Responsable de budget agence
Chef de projet
Directeur de création

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