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Fredrik Åkerström
Fredrik Åkerström
Film Director at Kryler Åkerström Film and film editor at Edit or Die at Edit Or Die
Stockholm, Sweden, Suède
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TitreNever Out A Place 2
Agence
Campagne Never Out A Place
Annonceur Ramsbury Single Estate Spirits
Marque Ramsbury
Date de première diffusion/publication 2023 / 9
Secteur d'activité Spiritueux
Synopsis Another part of the campaign is a range of beautifully shot still images of both the Ramsbury signature Gin and Vodka, carefully placed in locations both expected and unexpected to pay off the campaign tagline. B-Reel also helped refresh Ramsburys visual ID for the launch of this campaign, which can be seen across the assets on OOH and SoMe, as yet another way of making the brand stand out in the premium segment.
Problème The Ramsbury Single Estate distillery was born in 2015 on the English countryside, but since its beginnings they’ve always looked to go their own way. While many other distilleries linger on hyper local provenance, heritage or overused “field to bottle” language, Ramsbury and B-Reel chose a more unexpected, entertaining and bold approach with the campaign “Never out of place”. As the lead agency, B-Reel aimed to connect with a younger audience globally with a creative concept that stands out and breaks conventions for a premium spirit brand. This demographic values individualism and exploration which is a perfect match with the Ramsbury perspective that as long as you’re you, you’re home.
Type de média Presse & publications
Longueur
Responsable de la création
Directeur de création
Directeur de création
Design Director
Designer
Brand Director
Réalisateur
Directeur de la photo
Producteur exécutif
Gaffer
Key Grip
Monteur
Motion design
Equipe créative
Equipe créative
Producteur
Stratégie
Stratégie
Maison de production
Producteur
Focus Puller
Grade
Musique

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Never Out A Place

Marque: Ramsbury
Agences: B-Reel
Média: Télévision

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