The Endangered Wildlife Trust and Sharklife Conservation Group - "Shark-finning sundial"

TBWA\Hunt\Lascaris Johannesburg

TBWA\Hunt\Lascaris Johannesburg Johannesburg, Afrique du Sud

4796

Titre	Shark-finning sundial
Agence	TBWA\Hunt\Lascaris Johannesburg
Campagne	Shark-Finning Sundial
Annonceur	The Endangered Wildlife Trust
Marque	The Endangered Wildlife Trust and Sharklife Conservation Group
Date de première diffusion/publication	2012 / 3
Produit	Shark Conservation
Secteur d'activité	Questions environnementales
Philosophie	We produced unconventional sundials, using a fin’s shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.
Problème	Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup. South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.
Type de média	Ambient
Directeur de la création	Damon Stapleton
Directeur de la création	Adam Livesey
Directeur de la création	Matthew Brink
Producteur, maison de production	Greg Pentopoulos
Concepteur / rédacteur	Mike Vines
Directeur de création	Justin Wright
Directeur artistique	Justin Wright