Gatorade - "G Snap Chat Dunk"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, Etats-Unis

Awards

8017

Marque: Gatorade
Pays: Etats-Unis

Annonceur: Stokely-Van Camp

Titre	G Snap Chat Dunk
Agence	VMLY&R Kansas City
Campagne	Gatorade: Super Bowl Dunk Snapchat Lens
Annonceur	Stokely-Van Camp
Marque	Gatorade
Mise en ligne	Février 2016
Secteur d'activité	Boissons
Synopsis	For the past 30 years, Gatorade has crowned the champions of the Super Bowl with its iconic cooler dunk. This year for the first time, Gatorade is giving fans on the social media app, Snapchat, the same opportunity with its “Super Bowl Dunk Lens.” Created in partnership with global marketing agency VML, the lens uses facial recognition to trigger an animated cooler and subsequent Gatorade dunk. Users can then save and share a video or image of their very own personalized Super Bowl moment. For Gatorade, it was a way to celebrate the 50th anniversary of the Super Bowl and to extend its iconic dunk to its fans on social media. The brand encouraged fans to share their dunk moments across all social media platforms using #GatoradeDunk.
Type de média	Digital
Longueur	34 seconds
Chief Marketing Officer, Gatorade	Morgan Flatley
Senior Director, Consumer Engagement, Gatorade	Kenny Mitchell
Director of Digital Marketing, Gatorade	Jeff Miller
Assistant Marketing Manager, Gatorade	Emily Morrison
Directeur de la création	Tony Snethen
Managing Director, Brand Planning	Ian Davidson
Directeur de création groupe	Derek Clark
Directeur de création groupe	Glen Scott
Directeur de création	Nick Allegri
Directeur de création	Mark Philip
Directeur artistique	Jeff Schroer
Directeur artistique	Austin DeJonge
Group Director	Stephanie DeCelles
Channel Supervisor	Kyle Rogers
Senior Channel Manager	Charles Gooch
Responsable de budget agence	Maggie Glenski
Social Media Supervisor, Resolution Media	Deena Fierstein
Senior Social Media Strategist, Resolution Media	Alex Schrieber