International Communications Officer at Serviceplan Group | House of Communication

London , Royaume-Uni

Abdul Latif Jameel Motors (Toyota) - "Ramadan"

Marque: Abdul Latif Jameel Motors (Toyota)
Pays: Emirats Arabes Unis

Serviceplan Experience

8137

Titre	Ramadan
Agence	Serviceplan Experience
Campagne	Ramadan 2023
Annonceur	Abdul Latif Jameel Motors
Marque	Abdul Latif Jameel Motors (Toyota)
Date de première diffusion/publication	2023 / 3
Secteur d'activité	Voitures
Synopsis	The film opens with a family member being the first to arrive, setting off a chain of events as other family members call to find out where everyone is and who is bringing what for iftar, and in particular who is responsible for bringing the dates! The good-natured chaos that ensues is relatable to every Saudi family who has organized a large gathering, especially in a new location. What sets this campaign apart is its focus on avoiding cliches that most Ramadan commercials usually feature. The film showcases different characters in different Toyota vehicles, each with unique personalities and quirks, making it relatable to audiences across Saudi Arabia and the region.
Type de média	Télévision
Longueur	90 seconds
Directeur associé	Rami Hmadeh
Business Unit Director	Ramy Abdelrehim
Responsable de budget agence	Ayman Fouda
Responsable de budget agence	Kathleen Angeles
Responsable de budget agence	Jessy Elia
Directeur de création	Saleh Elghatit
Concepteur / rédacteur	Rana Ahmed
Concepteur / rédacteur	Fatima Sanbaa
Responsable de la production	Ossama Elrashidy
Communications	Lee Sharrock