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Bridgestone - "The Lane Change Song"

Serviceplan Middle East

Serviceplan Middle East Dubai, Emirats Arabes Unis

1568

Cette création fait partie de la Collection Act Responsible

Marque: Bridgestone
Pays: Emirats Arabes Unis

Annonceur: Bridgestone MEA

Titre	The Lane Change Song
Agence	Serviceplan Middle East
Campagne	The Lane Change Song
Annonceur	Bridgestone MEA
Marque	Bridgestone
Date de première diffusion/publication	2023 / 5
Secteur d'activité	Pneus, accessoires, huiles, essence, gasoil
Philosophie	Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. * Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful. To demonstrate the futility and dangers of carelessly switching lanes, Serviceplan ME and Bridgestone MEA have created a first-of-its-kind radio roadblock: 'The Lane Change Song'. By synchronizing its broadcast across the UAE's leading channels, listeners found themselves unable to escape this PSA by changing channels, just as they are unable to escape traffic by changing lanes. This catchy pop-rock song was produced in three languages and was simultaneously aired on seven radio channels. The launch coincided with the United Nations Global Road Safety Week, aligning with Bridgestone's commitment to road safety through its Road Safety initiative. 'The Lane Change Song' serves as an engaging and memorable way to remind individuals about the importance of responsible driving and the risks associated with reckless lane changes. By leveraging the power of radio, Bridgestone MEA and Serviceplan ME hope to foster safer road practices and contribute to the global efforts in making our roads safer for everyone. With the launch of the initiative, Bridgestone asserts that lane changes are one of the major factors for accidents on the UAE’s highways and emphasises the importance of maintaining road safety for reliable mobility systems. The mobility solutions provider considers it their responsibility to promote safe mobility habits from the ground up and contribute to shaping a safer society. In line with this objective, the new initiative promises to raise road safety and assure community wellbeing, while also upholding Bridgestone's E8 commitment.
Type de média	Plateforme d'activation à 360°
Longueur	185 seconds
Directeur Général	Natalie Shardan
Global Chief Creative Officer	Alex Schill
Responsable de la création	Akhilesh Bagri
Directeur de création	Andre Couto
Directeur de création	Saleh Elghatit
Business Director	Vineeta Vasisht
Directeur de création associé	Daniel Zacatenco
Directeur artistique	Kenneth Barnes
Directeur artistique	Kunal Gagwani
Directeur artistique	Yasir Ali Baloshi
Concepteur / rédacteur	Zein Sadedin
Concepteur / rédacteur	Aashna Gopalkrishnan
Concepteur / rédacteur	Nehal Salah
Responsable de budget agence	Laith Alemailat
Producteur, agence	Geetika Sood
International Communications Officer	Lee Sharrock
Agence Média	Mediaplus Middle East
Directeur associé	Azhar Siddiqui
General Manager	Charbel Jreijiri
Responsable média	Tareq Almasri
PR Agency	Orient Planet
PR Regional Director	Eyad Zeidan
Senior PR executive	Adrija Bhowmick
Responsable de la publicité (annonceur)	Khalid Qureshi
Responsable de la publicité (annonceur)	Smita Bhardwaj
Studio	Sonido Antro
Vocalist	Chilla Lynn
Music Director	Lucas Duque
Producteur musical	Mateus Latge
Chef de projet	Vanessa Mayrink
Producteur	Rudy Bas
Producteur	Rudy Basmadjian
Chanteur	Ghazal Jawhary
Motion Designer	Felix Hartley
Sales Account Manager	Lena zahalan
Director of Sales	Amiral Farid
Directeur de création associé	Sameer Suri