| Titre | Search Racism. Find truth. |
| Agence | FCB Zurich |
| Campagne | Search racism. Find truth |
| Annonceur | Refugees Welcome |
| Marque | Refugees Welcome |
| Date de première diffusion/publication | 2016 / 4 |
| Secteur d'activité | Lutte contre l'exclusion et la discrimination |
| Slogan | Search racism. Find truth. |
| Synopsis | After witnessing the hate and inciteful comments the refugee issue was getting in Germany, FCB Zurich partnered with Refugees Welcome to create “Search racism. Find truth.” As of 9am on April 19th, anyone in Germany searching for xenophobic videos on YouTube will first be shown clips in which actual refugees rebut the subsequent prejudices in their very own way: with facts, personal anecdotes, surprising revelations and even humor. Thanks to a complex combination of channel and keyword targeting complemented by the placement of unskippable ads before very specifically selected videos, individuals looking to watch hateful videos will be unable to avoid watching the messages from refugees first. |
| Type de média | pré-roll |
| Longueur | |
| Plus d'info | http://www.search-racism-find-truth.com/ |
| Responsable de la création | Dennis Lück |
| Directeur de création | Andy Lusti |
| Creative Director Digital | Hanja Baruschke |
| Director of Content | Emanuel Büchler |
| Directeur artistique | Fabian Sigg |
| Concepteur / rédacteur | Sarah Ming |
| Directeur artistique | Olivia Hug-Schläpfer |
| Directeur artistique | Elgee David Wee |
| Directeur artistique | Lia Bellini |
| Content Director | Marco Frei |
| Client Service Director | Mark Becher |
| Directeur de clientèle | Mirjam Milenkovic |
| Directeur de clientèle | Michael Hürlimann |
| Directeur de clientèle | Sharon Nehrenheim |
| Frontend Developer/Designer | Aleksandar Sofranac |
| Director of Communication Strategy | Mark Becher |
| Directeur des Stratégies | Mark Becher |
Plus de réalisations
VOIR TOUSSearch Racism. Find truth.
- MARQUE:
- Refugees Welcome
- AGENCE:
- FCB Zurich
Search Racism. Find truth.
- MARQUE:
- Refugees Welcome
- AGENCE:
- FCB Zurich
Soundbook App
- MARQUE:
- NordSüd
- AGENCE:
- Jung von Matt/Limmat Werbeagentur AG