Réalisateur
at
O Menino Grava
| Titre | Roads Have Stories |
| Titre (langue originale) | A estrada conta histórias |
| Agence | FCB Lisbon |
| Campagne | Roads Have Stories |
| Annonceur | FEVR/ACA-M |
| Marque | FEVR |
| Date de première diffusion/publication | 2018 / 11 |
| Produit | World Remembrance Day |
| Secteur d'activité | Sécurité Routière |
| Slogan | Roads have stories. For happy endings, let's improve road safety. |
| Synopsis | Roads have stories. Not all with happy endings. Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye. |
| Philosophie | Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye. |
| Problème | The campaign was created by FCB Lisbon to FEVR – The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18) and raise awareness to the need of a behavioural change. |
| Type de média | Télévision |
| Longueur | |
| Marché | Russie, Belgique, Italie, Espagne |
| Plus d'info | https://worlddayofremembrance.org/ |
| Responsable de la création | edson athayde |
| Concepteur / rédacteur | edson athayde |
| Concepteur / rédacteur | Victor Afonso |
| Directeur artistique | Diego Tórgo |
| Réalisateur | Mário Patrocínio |
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