| Synopsis | Next Sunday, September 12, the Primary, Open, Simultaneous and Mandatory (PASO) elections will be held in Argentina, which define the list of candidates that will represent each political party in the November legislative elections. In this framework, the market leading job portal Zonajobs and the advertising agency Together w / asked the candidates of the current elections for their resumes to be disseminated on the public highway. Likewise, on a web page the CVs of the candidates will be uploaded, in order to democratize the information, where anyone can access and read the resumes. “When we choose a candidate for any job, the first thing we do is see their CV. Why don't we do the same with politicians? Why do we only believe their campaign promises? From these questions the idea of the campaign arose, to base the elections on their training and talent”, says Lulo Calió, CCO & Partner of the agency. “The goal is that we can all learn more about politicians before voting, raising awareness that we are choosing the most important jobs in the country. In any job, before hiring a candidate, the first thing you look at is their CV. In the elections, those of us who choose who to hire are all Argentines, so we propose to start at the beginning: looking at their CV ", concludes Carolina Molinaro, Regional Brand Manager of Zonajobs in Navent. |